Archives for "landing pages"
Pair Adwords reporting with Google Analytics, and you have a pretty good way to tell when things are going wrong. Knowing what to do about them, however, is a whole ‘nother story. But good PPC management means staying on top of every aspect of your campaign and being proactive about addressing problems.
We’ll be looking at a few problems you’re likely to encounter in this series. To start with, here’s one almost all of us face at some point:
Problem #1: High bounce rate/low time on site.If you’re getting disappointing averages from Google Analytics (average bounce rate over 75%, average time on site under 1 minute), it could be either or a combination of two major factors: landing page (s) and keywords. Continue Reading
Maybe it’s not your PPC campaign at all. If you’ve carefully researched your keywords, compiled a comprehensive list of negatives, matched up the best landing pages to your tightly organized adgroups, written killer ad copy, and the conversions still aren’t coming in, it’s time to think about other factors that could be sabotaging your profitability. (If you hate criticism about your website, you’ll probably want to stop reading here.)
If you’re a web merchant, the problem could very well lie somewhere in the shopping experience you provide. Your landing page, shopping basket, site speed, and pricing could all be playing a role. Before writing off PPC as a loss, check to make sure these components of your site aren’t the problem. Continue Reading
When it comes to PPC management, your landing page is a critical (if often neglected) component. The click is just the beginning; the landing page is what determines whether your visitors convert or bounce. Although there are many reasons why visitors bounce, one key issue is trust. If you can’t establish your trustworthiness in under ten seconds, your visitor is going to leave. Ouch.
So, what can you do to make your landing page emanate trustworthiness and honesty (besides, of course, being trustworthy and honest)? Take a look at our list of elements of strong landing pages and see if yours is up to par: Continue Reading