Archives for "ClickSweeper news"
Varazo, Inc. announces the release of ClickSweeper 3.1
bringing new enhancements to its pay per click software.
Santa Clara, California December 26, 2012 – Varazo, Inc., an
innovator in pay per click management software, announces the release of
ClickSweeper 3.1 with enhanced user interface and feature updates.
In the 3.1 version release, ClickSweeper has implemented the
Java GWT (Google Web Toolkit) widget on menus and windows to enhance the look
and feel of ClickSweeper. While this
enhancement does not affect the software’s functionality directly, it will help
developers implement new UI features more quickly.
Additional enhancements introduced with the release of
ClickSweeper 3.1 are:
Keyword ROI goal. ClickSweeper has a bidding feature called Keyword ROI
based bidding. With this feature,
customers can set maximum cost per acquisition or target ROI goal to improve
According to James Lee, President and CEO of Varazo, “one of the challenges
in achieving the desired goal is to define the appropriate maximum cost per
conversion or ROI goal from the campaign setting as neither an aggressive goal
nor conservative goal help improve campaign performance. To address this challenge,
we developed the Recommendation of Keyword ROI goal feature and believe it will
become a powerful tool for advertisers.”
ClickSweeper has added a function that allows users to test different estimated
bid pricing to achieve their target rank.
Users select a keyword to test then click on the checkbox next to ‘Rank
Based’ and select their desired rank. Once
a user clicks the ‘Simulate Bidding’ button their estimated bid price is
API update. Updated
API support for the latest Google and MSN features have been implemented.
About Varazo, Inc.
Varazo, Inc. is an innovator in pay per click campaign
management software and offers a full suite of online marketing services
including PPC search marketing, PPC optimization, affordable SEO
services and online marketing consulting.
For more information, contact Varazo, Inc. at 408-615-7194 or visit us
A new feature introduced in November is the Managed Service subscription model. The PPC Managed Service subscription provides both manual and software management components giving you the highest level of ad management. The Managed Service subscription includes the following service:
- Account performance review
- Campaign and keyword optimization
- Keyword bidding strategy tuning
- Google & MSN account synchronization
Our Managed Service subscription provides many of the same benefits you would receive from an ad agency, but at a lower price. Additionally, it provides added flexibility by allowing clients direct access to their account and the ability to make updates at anytime. If you are a corporate marketer or e- merchant with a decent budget, this is a perfect solution. If you are an ad agency with limited SEM in-house expertise, this is an affordable outsourcing PPC package.
We’ve been working hard to improve ClickSweeper’s trend reporting, and we’re pleased to announce that the new trend graphs are now live in your account. (Just head over to the reports tab; they’ll be the first thing you see.) We wanted to make it easier and faster for you to evaluate your account performance with clean, simple graphs that offer just the most useful metrics. We promise you won’t feel overwhelmed with too much data. Here’s a screenshot of the new trends page: Continue Reading
It was time. This week we gave the old reporting system the boot and replaced it with a new system that combines flexibility, usefulness, and power. Awesomeness, even. Meet the new ClickSweeper report: it’s packed with the data features you’ve asked for, an intuitive layout, and just about every customization we could think of.
Here’s a screenshot of just a few of the options you can choose
You asked for it, and here it is: a shiny new ClickSweeper feature that will make it a whole lot easier and faster to add negatives, either to a single adgroup or a campaign. You won’t have to copy and paste more than once. Honest.
Here’s a quick screenshot. As usual, we use drop down menus to make it easy to duplicate keyword additions. Start by selecting the search engine and campaign. If you want to add negatives at the campaign level, pull down the adgroups menu to ‘all adgroups.’ Set the match type to negative, enter your keywords, and hit save. You’ll receive a success alert and a short notice in the keyword creation history box. Your keywords will still be in the box so you can change the pulldown menus to other adgroups, search engines, or campaigns without copying and pasting.
Couldn’t get much simpler than that. Want to give our award-winning PPC management tools a whirl? Get a free two week trial today, and get your PPC accounts off to a good start in 2011.
The ClickSweeper staff had a great time at SES San Francisco. We talked to lots of expo hall attendees, listened to your PPC management needs and concerns, rolled out our analytics-based feature, and thoroughly enjoyed our time at Moscone West. (Though we probably could have done without the overpriced parking and mediocre conference food.) Thanks for your interest in ClickSweeper. Let’s do it again next year!
P.S. Have you signed up yet for your free trial of our analytics-based bidding feature?
This is a big day for ClickSweeper. Ready for the five magical words that we think could change the way you view PPC management software forever?
Fully automated analytics-based bidding.
For a while, we’ve known that some of the most valuable information on PPC campaigns comes from Google Analytics. We also know from experience just how time-consuming it is to go through Analytics reports, pick out relevant data, evaluate keyword performance, go back to Adwords, and manually adjust bids or pause keywords. Frankly, we got a little tired of flipping back and forth, so we decided to do something about it. Continue Reading
SES (Search Engine Strategies) San Francisco 2010 kicks off next Tuesday, August 17. We here at ClickSweeper are all ready to go — flyers, booth, and enthusiastic staff included! We’re going to be announcing a really awesome new feature for our PPC management software that we think may just change the way you do PPC forever. We can’t wait to roll it out to you. Stop by booth #422 (we’re sharing a row with Google this year, so you can’t miss us) and we’ll be happy to tell you about it.
But if you don’t want to come just to see us (no offense, we’re sure), you should come for the fabulous seminars and networking opportunities. Here are some of the seminars we’re especially excited about at SES this year:
- Search, PR & the Social Butterfly
- Link Building with Jim Boykin
- Beyond the Click: What Shoppers Need Now
- Deep Dive into Analytics
Visit the SES site for more details and to register online for day passes or free expo hall passes. Hope to see you there!