Archives for "ClickSweeper news"

Posted by admin on 13th March 2014

How to Safeguard Rank Driven Bidding

ClickSweeper introduces Target Ranks 1.5 and 2.5 for more accurate placement at lower costs

As an online marketer that depends on rank (ad position on search result pages), there are times when you want to bid aggressively to get the maximum exposure, but want to avoid paying premium to be at the top. That’s why ClickSweeper has developed target ranks of 1.5 and 2.5 in hopes that this small enhancement will give you the comfort you need in setting and reaching your target goals.

In the ideal scenario, you would achieve the highest rank at the lowest cost. Unfortunately, this is unlikely. A target rank of one (1) may motivate competitors to aggressively raise their bid prices, thus increasing target bid prices higher and higher. In this case it would be helpful to bid between rank 1 and rank 2. This was not an option, until now.

Now with ClickSweeper you can target rank 1.5 or 2.5.  With this selection, you will lower the risk of bidding a premium bid price while still achieving top 3 ad positions.

ClickSweeper’s Rank Based bidding strategy offers two ways to safeguard bid price besides rank goal. Bid price is bounded by a max rank bid that you’re willing to pay, and one allows the target rank to be set based on one of keyword performance factor such as cost per conversion, CTR, quality score or conversion count.

With this new feature, ClickSweeper offers customizable automation to achieve your marketing goals at an affordable cost without demanding all your time.

For more information, visit us at www.ClickSweeper.com.

Posted by admin on 24th February 2014

Digital Marketing based on Signup Quality

There are many options when it comes to ad channel selection. While I am certain that you already utilize some form of ad performance tracking, your current method falls short if it does not measure marketing ROI.

One of the most commonly used key performance indicators or KPI for search marketing is cost per conversion (CPC) or cost per acquisition (CPA).  Below is an example of a typical search marketing KPI.

Typical SEM platform  

           Conversion        Click        Cost/Click        Ad Spend        Cost/Conv

Kw1            5                    200            $2.50                $500                   $100

Kw2           10                  400            $1.25                 $500                   $50

 

In the example above, a typical search marketing platform measures cost per conversion. In this example, the data indicates that keyword2 performs better than keyword1 based on cost per conversion performance.

However, by factoring in the quality of signups from your campaign, the results are different. This is illustrated in the table below.

Varazo SEM platform

           Conversion        Qualified        Disqualified        Sales Win        Cost/Score

Kw1           5                          3                          2                             2                       $41

                                       Score= 6           Score=0              Score=6     

 

Kw2         10                         3                          7                                1                     $55

                                       Score=6             Score= 0             Score=3      

 

In the example above the quality of signup by status such as Qualified, Disqualified and Sales Win is factored into the performance analysis.  The conversion score reflects the quality of signup, and the keyword‘s performance is measured by the sum of the quality score.

With this approach keyword1 shows better performance with lower cost/score than keyword2 and it results in a very different max bid update than the bid update when this data is not available.

While the concept is simple, implementing this signup quality logic into your SEM account can be complicated. You’ll need to find a PPC bid management system and lead source tracking system where both leads and lead source are tracked.  These two systems will then need to be integrated so that signup quality can be added to the PPC management system to optimize keyword max bids.

Varazo is a SEM integration platform that now offers this solution through its existing ClickSweeper, PPC management software, and our newly released ConversionSweeper, lead source analytics. Together these two platforms provide a simple solution for digital marketers who want to improve signup quality and to accurately measure return on their digital advertising.

If you thought about it or have an experience in integrating these two systems, please share your thought or experience in the comments below.

Posted by James Lee on 26th December 2012

ClickSweeper 3.1 Release

Varazo, Inc. announces the release of ClickSweeper 3.1
bringing new enhancements to its pay per click software.

Santa Clara, California December 26, 2012 – Varazo, Inc., an
innovator in pay per click management software, announces the release of
ClickSweeper 3.1 with enhanced user interface and feature updates.

In the 3.1 version release, ClickSweeper has implemented the
Java GWT (Google Web Toolkit) widget on menus and windows to enhance the look
and feel of ClickSweeper.  While this
enhancement does not affect the software’s functionality directly, it will help
developers implement new UI features more quickly.

Additional enhancements introduced with the release of
ClickSweeper 3.1 are:

Recommendation of
Keyword ROI goal.
ClickSweeper has a bidding feature called Keyword ROI
based bidding.  With this feature,
customers can set maximum cost per acquisition or target ROI goal to improve
financial performance.

According to James Lee, President and CEO of Varazo, “one of the challenges
in achieving the desired goal is to define the appropriate maximum cost per
conversion or ROI goal from the campaign setting as neither an aggressive goal
nor conservative goal help improve campaign performance. To address this challenge,
we developed the Recommendation of Keyword ROI goal feature and believe it will
become a powerful tool for advertisers.”

Bidding Simulation.
ClickSweeper has added a function that allows users to test different estimated
bid pricing to achieve their target rank.
Users select a keyword to test then click on the checkbox next to ‘Rank
Based’ and select their desired rank.  Once
a user clicks the ‘Simulate Bidding’ button their estimated bid price is
displayed.

API update. Updated
API support for the latest Google and MSN features have been implemented.

About Varazo, Inc.

Varazo, Inc. is an innovator in pay per click campaign
management software and offers a full suite of online marketing services
including PPC search marketing, PPC optimization, affordable SEO
services and online marketing consulting.
For more information, contact Varazo, Inc. at 408-615-7194 or visit us
at www.ClickSweeper.com

Posted by admin on 12th December 2011

ClickSweeper Managed Service

A new feature introduced in November is the Managed Service subscription model.  The PPC Managed Service subscription provides both manual and software management components giving you the highest level of ad management. The Managed Service subscription includes the following service:

  • Account performance review
  • Campaign and keyword optimization
  • Keyword bidding strategy tuning
  • Google & MSN account synchronization

Our Managed Service subscription provides many of the same benefits you would receive from an ad agency, but at a lower price.  Additionally, it provides added flexibility by allowing clients direct access to their account and the ability to make updates at anytime.  If you are a corporate marketer or e- merchant with a decent budget, this is a perfect solution.  If you are an ad agency with limited SEM in-house expertise, this is an affordable outsourcing PPC package.

Posted by James Lee on 18th March 2011

Updated Feature: ClickSweeper Trend Graphs

We’ve been working hard to improve ClickSweeper’s trend reporting, and we’re pleased to announce that the new trend graphs are now live in your account. (Just head over to the reports tab; they’ll be the first thing you see.) We wanted to make it easier and faster for you to evaluate your account performance with clean, simple graphs that offer just the most useful metrics. We promise you won’t feel overwhelmed with too much data. Here’s a screenshot of the new trends page: Continue Reading

Posted by James Lee on 16th February 2011

ClickSweeper Update: Shiny New Reporting System

It was time. This week we gave the old reporting system the boot and replaced it with a new system that combines flexibility, usefulness, and power. Awesomeness, even.   Meet the new ClickSweeper report: it’s packed with the data features you’ve asked for, an intuitive layout, and just about every customization we could think of.

Here’s a screenshot of just a few of the options you can choose

Continue Reading

Posted by James Lee on 10th January 2011

New ClickSweeper Feature: Add Negatives Easily

You asked for it, and here it is: a shiny new ClickSweeper feature that will make it a whole lot easier and faster to add negatives, either to a single adgroup or a campaign. You won’t have to copy and paste more than once. Honest.

Here’s a quick screenshot. As usual, we use drop down menus to make it easy to duplicate keyword additions. Start by selecting the search engine and campaign. If you want to add negatives at the campaign level, pull down the adgroups menu to ‘all adgroups.’ Set the match type to negative, enter your keywords, and hit save. You’ll receive a success alert and a short notice in the keyword creation history box. Your keywords will still be in the box so you can change the pulldown menus to other adgroups, search engines, or campaigns without copying and pasting.

negative keyword feature

Couldn’t get much simpler than that. Want to give our award-winning PPC management tools a whirl? Get a free two week trial today, and get your PPC accounts off to a good start in 2011.

Posted by James Lee on 23rd August 2010

SES San Francisco 2010

Chris at ClickSweeper

ClickSweeper Chris at SES 2010

The ClickSweeper staff had a great time at SES San Francisco. We talked to lots of expo hall attendees, listened to your PPC management needs and concerns, rolled out our analytics-based feature, and thoroughly enjoyed our time at Moscone West. (Though we probably could have done without the overpriced parking and mediocre conference food.) Thanks for your interest in ClickSweeper. Let’s do it again next year!

P.S. Have you signed up yet for your free trial of our analytics-based bidding feature?

Posted by James Lee on 20th August 2010

ClickSweeper Releases Analytics-Based Bidding Feature

This is a big day for ClickSweeper. Ready for the five magical words that we think could change the way you view PPC management software forever?

Fully automated analytics-based bidding.

For a while, we’ve known that some of the most valuable information on PPC campaigns comes from Google Analytics. We also know from experience just how time-consuming it is to go through Analytics reports, pick out relevant data, evaluate keyword performance, go back to Adwords, and manually adjust bids or pause keywords. Frankly, we got a little tired of flipping back and forth, so we decided to do something about it. Continue Reading

Posted by James Lee on 13th August 2010

SES San Francisco Countdown

SES (Search Engine Strategies) San Francisco 2010 kicks off next Tuesday, August 17. We here at ClickSweeper are all ready to go — flyers, booth, and enthusiastic staff included! We’re going to be announcing a really awesome new feature for our PPC management software that we think may just change the way you do PPC forever. We can’t wait to roll it out to you. Stop by booth #422 (we’re sharing a row with Google this year, so you can’t miss us) and we’ll be happy to tell you about it.

 But if you don’t want to come just to see us (no offense, we’re sure), you should come for the fabulous seminars and networking opportunities. Here are some of the seminars we’re especially excited about at SES this year:

  • Search, PR & the Social Butterfly
  • Link Building with Jim Boykin
  • Beyond the Click: What Shoppers Need Now
  • Deep Dive into Analytics

Visit the SES site for more details and to register online for day passes or free expo hall passes. Hope to see you there!

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