Archives for "Customized Ad Copy Evaluation"

Posted by admin on 13th March 2014

How to Safeguard Rank Driven Bidding

ClickSweeper introduces Target Ranks 1.5 and 2.5 for more accurate placement at lower costs

As an online marketer that depends on rank (ad position on search result pages), there are times when you want to bid aggressively to get the maximum exposure, but want to avoid paying premium to be at the top. That’s why ClickSweeper has developed target ranks of 1.5 and 2.5 in hopes that this small enhancement will give you the comfort you need in setting and reaching your target goals.

In the ideal scenario, you would achieve the highest rank at the lowest cost. Unfortunately, this is unlikely. A target rank of one (1) may motivate competitors to aggressively raise their bid prices, thus increasing target bid prices higher and higher. In this case it would be helpful to bid between rank 1 and rank 2. This was not an option, until now.

Now with ClickSweeper you can target rank 1.5 or 2.5.  With this selection, you will lower the risk of bidding a premium bid price while still achieving top 3 ad positions.

ClickSweeper’s Rank Based bidding strategy offers two ways to safeguard bid price besides rank goal. Bid price is bounded by a max rank bid that you’re willing to pay, and one allows the target rank to be set based on one of keyword performance factor such as cost per conversion, CTR, quality score or conversion count.

With this new feature, ClickSweeper offers customizable automation to achieve your marketing goals at an affordable cost without demanding all your time.

For more information, visit us at www.ClickSweeper.com.

Posted by James Lee on 9th April 2010

Want Great PPC Ad Copy?

If that title had been a PPC ad title, I bet it would have had a better clickthrough rate than a title that read, oh, PPC Copywriting Tips. Humans are curious creatures and questions are an easy way to pique that curiosity. But more on that in a bit.

As you probably know, good ad copy is a huge part of a successful PPC campaign. While ClickSweeper makes PPC ad copy management easier by identifying most clicked keywords and automatically evaluating ad copy, writing the ads themselves still falls to you. At just 95 characters, a good PPC ad is a masterful blend of relevance, attractiveness, readability, and concision. Whew! Here are a few tips to help you kick your PPC ads up a notch. Continue Reading

Posted by James Lee on 23rd November 2009

Customized Ad Copy Evaluation. (Released on Jun. 09)

Varazo is a SEM Integration Company that integrates lead quality and our own source tracking system with PPC management to apply lead quality information as conversion score and optimize keyword bidding for campaign optimization. We do this using our two own developed Lead Management & Analytics and PPC Management software; ConversionSweeper and ClickSweeper.

We’re always asking how we can make ClickSweeper more profitable for you, and this is our latest answer: a unique, customizable ad copy evaluation tool. ClickSweeper’s new feature looks at your ads’ actual profitability (not clickthrough rate), and suspends the least successful ad in each adgroup. Our ad evaluation feature is highly customizable: simply click on the Ads Tab and then on Ad Configuration to adjust the evaluation criteria. Additionally, ClickSweeper makes it easy to see paused ads, add copy to adgroups with only one ad copy, and write more effective ad copy in the ad editor, which helpfully includes a list of the adgroup’s most clicked on keywords. Remember, strong ads are an important factor in the success of your campaigns!

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