Archives for "Customized Ad Copy Evaluation"
ClickSweeper introduces Target Ranks 1.5 and 2.5 for more accurate placement at lower costs
As an online marketer that depends on rank (ad position on search result pages), there are times when you want to bid aggressively to get the maximum exposure, but want to avoid paying premium to be at the top. That’s why ClickSweeper has developed target ranks of 1.5 and 2.5 in hopes that this small enhancement will give you the comfort you need in setting and reaching your target goals.
In the ideal scenario, you would achieve the highest rank at the lowest cost. Unfortunately, this is unlikely. A target rank of one (1) may motivate competitors to aggressively raise their bid prices, thus increasing target bid prices higher and higher. In this case it would be helpful to bid between rank 1 and rank 2. This was not an option, until now.
Now with ClickSweeper you can target rank 1.5 or 2.5. With this selection, you will lower the risk of bidding a premium bid price while still achieving top 3 ad positions.
ClickSweeper’s Rank Based bidding strategy offers two ways to safeguard bid price besides rank goal. Bid price is bounded by a max rank bid that you’re willing to pay, and one allows the target rank to be set based on one of keyword performance factor such as cost per conversion, CTR, quality score or conversion count.
With this new feature, ClickSweeper offers customizable automation to achieve your marketing goals at an affordable cost without demanding all your time.
For more information, visit us at www.ClickSweeper.com.
If that title had been a PPC ad title, I bet it would have had a better clickthrough rate than a title that read, oh, PPC Copywriting Tips. Humans are curious creatures and questions are an easy way to pique that curiosity. But more on that in a bit.
As you probably know, good ad copy is a huge part of a successful PPC campaign. While ClickSweeper makes PPC ad copy management easier by identifying most clicked keywords and automatically evaluating ad copy, writing the ads themselves still falls to you. At just 95 characters, a good PPC ad is a masterful blend of relevance, attractiveness, readability, and concision. Whew! Here are a few tips to help you kick your PPC ads up a notch. Continue Reading
If one of your resolutions for 2010 was to tighten up your PPC campaign management, it’s definitely not too late to get started. Having a tidy, well-run Google Adwords account can mean that you generate more clicks and pay less for them. As click costs keep going up and quality scores keep going down, cleaning up your account begins to seem like a great idea.
But how do you get started? Here are some tips to improve your pay per click management and performance in 2010.
1. Check for expired promotions and obsolete ads. If you’re still running an ad with a past-due sale date, you’re throwing your impressions away and causing your clickthrough rate to plummet. (Remember, no clicks, no conversions!) Check to make sure that your ads are completely current and relevant.
2. Update and test new ad copy. Always have at least two different ads running in each adgroup to continually improve clickthrough and conversion rates. ClickSweeper’s ad copy management tool can automatically identify and suspend the less successful ad copy; then simply write a new ad copy and test it against the winner. Not only are better ads great for your bottom line, but they can also help improve your account quality score and get you lower priced clicks.
3. Use fewer broad match keywords. Broad match is very tempting because of its great simplicity, but the truth is that the searches Google thinks are relevant to your ad often aren’t the ones you’d choose. If you’ve noticed that some of your keywords turn up in a lot of irrelevant searches (for example, if your store name is Red Herring Mystery Books and your ads show up for people searching for fish), it’s time to change those keywords to phrase or exact match. You may have to use more phrase match keywords, but at least you won’t end up with visitors who are looking for fish.
4. Take action on poor quality keywords. Did you know that poor quality keywords can drag your overall account quality score down, resulting in higher minimum bids? You need to deal with these ASAP. Are some keywords relevant, just not for the adgroup? Create a better adgroup and move them over. Are some keywords simply too broad? Pause them, do some keyword research, and come up with more specific ones.
5. Evaluate the success of your content network ads. Although bid prices are temptingly low for content network ads, many advertisers find that they’re still not worth their money. If you’re not making a solid profit on your content network campaigns, you may want to turn them off and use your budget on your more profitable search ads.
We here at ClickSweeper wish you a great 2010 filled with well-organized pay per click campaigns, ROIs worth celebrating, and dropping bid prices. (Did we leave out a great tip? Leave a comment!)
Varazo is a SEM Integration Company that integrates lead quality and our own source tracking system with PPC management to apply lead quality information as conversion score and optimize keyword bidding for campaign optimization. We do this using our two own developed Lead Management & Analytics and PPC Management software; ConversionSweeper and ClickSweeper.
We’re always asking how we can make ClickSweeper more profitable for you, and this is our latest answer: a unique, customizable ad copy evaluation tool. ClickSweeper’s new feature looks at your ads’ actual profitability (not clickthrough rate), and suspends the least successful ad in each adgroup. Our ad evaluation feature is highly customizable: simply click on the Ads Tab and then on Ad Configuration to adjust the evaluation criteria. Additionally, ClickSweeper makes it easy to see paused ads, add copy to adgroups with only one ad copy, and write more effective ad copy in the ad editor, which helpfully includes a list of the adgroup’s most clicked on keywords. Remember, strong ads are an important factor in the success of your campaigns!
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