Archives for "SES San Francisco"

Posted by admin on 13th March 2014

How to Safeguard Rank Driven Bidding

ClickSweeper introduces Target Ranks 1.5 and 2.5 for more accurate placement at lower costs

As an online marketer that depends on rank (ad position on search result pages), there are times when you want to bid aggressively to get the maximum exposure, but want to avoid paying premium to be at the top. That’s why ClickSweeper has developed target ranks of 1.5 and 2.5 in hopes that this small enhancement will give you the comfort you need in setting and reaching your target goals.

In the ideal scenario, you would achieve the highest rank at the lowest cost. Unfortunately, this is unlikely. A target rank of one (1) may motivate competitors to aggressively raise their bid prices, thus increasing target bid prices higher and higher. In this case it would be helpful to bid between rank 1 and rank 2. This was not an option, until now.

Now with ClickSweeper you can target rank 1.5 or 2.5.  With this selection, you will lower the risk of bidding a premium bid price while still achieving top 3 ad positions.

ClickSweeper’s Rank Based bidding strategy offers two ways to safeguard bid price besides rank goal. Bid price is bounded by a max rank bid that you’re willing to pay, and one allows the target rank to be set based on one of keyword performance factor such as cost per conversion, CTR, quality score or conversion count.

With this new feature, ClickSweeper offers customizable automation to achieve your marketing goals at an affordable cost without demanding all your time.

For more information, visit us at www.ClickSweeper.com.

Posted by James Lee on 23rd August 2010

SES San Francisco 2010

Chris at ClickSweeper

ClickSweeper Chris at SES 2010

The ClickSweeper staff had a great time at SES San Francisco. We talked to lots of expo hall attendees, listened to your PPC management needs and concerns, rolled out our analytics-based feature, and thoroughly enjoyed our time at Moscone West. (Though we probably could have done without the overpriced parking and mediocre conference food.) Thanks for your interest in ClickSweeper. Let’s do it again next year!

P.S. Have you signed up yet for your free trial of our analytics-based bidding feature?

Posted by James Lee on 13th August 2010

SES San Francisco Countdown

SES (Search Engine Strategies) San Francisco 2010 kicks off next Tuesday, August 17. We here at ClickSweeper are all ready to go — flyers, booth, and enthusiastic staff included! We’re going to be announcing a really awesome new feature for our PPC management software that we think may just change the way you do PPC forever. We can’t wait to roll it out to you. Stop by booth #422 (we’re sharing a row with Google this year, so you can’t miss us) and we’ll be happy to tell you about it.

 But if you don’t want to come just to see us (no offense, we’re sure), you should come for the fabulous seminars and networking opportunities. Here are some of the seminars we’re especially excited about at SES this year:

  • Search, PR & the Social Butterfly
  • Link Building with Jim Boykin
  • Beyond the Click: What Shoppers Need Now
  • Deep Dive into Analytics

Visit the SES site for more details and to register online for day passes or free expo hall passes. Hope to see you there!

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