Archives for "Content Matching Features"

Posted by admin on 13th March 2014

How to Safeguard Rank Driven Bidding

ClickSweeper introduces Target Ranks 1.5 and 2.5 for more accurate placement at lower costs

As an online marketer that depends on rank (ad position on search result pages), there are times when you want to bid aggressively to get the maximum exposure, but want to avoid paying premium to be at the top. That’s why ClickSweeper has developed target ranks of 1.5 and 2.5 in hopes that this small enhancement will give you the comfort you need in setting and reaching your target goals.

In the ideal scenario, you would achieve the highest rank at the lowest cost. Unfortunately, this is unlikely. A target rank of one (1) may motivate competitors to aggressively raise their bid prices, thus increasing target bid prices higher and higher. In this case it would be helpful to bid between rank 1 and rank 2. This was not an option, until now.

Now with ClickSweeper you can target rank 1.5 or 2.5.  With this selection, you will lower the risk of bidding a premium bid price while still achieving top 3 ad positions.

ClickSweeper’s Rank Based bidding strategy offers two ways to safeguard bid price besides rank goal. Bid price is bounded by a max rank bid that you’re willing to pay, and one allows the target rank to be set based on one of keyword performance factor such as cost per conversion, CTR, quality score or conversion count.

With this new feature, ClickSweeper offers customizable automation to achieve your marketing goals at an affordable cost without demanding all your time.

For more information, visit us at www.ClickSweeper.com.

Posted by James Lee on 12th February 2010

Content & Site-Targeted Ads on ClickSweeper

Have you written off content network ads as unprofitable and pointless? 2010 might be a good year to change your mind. Managed right, content network and site targeted ads on Google can achieve high click through and conversion rates.

Let’s start off with a quick look at the three types of ads you can run through Google AdWords: keyword search ads, content network ads, and site-targeted ads. Keyword search ads are triggered by the user’s queries on search engine results pages. Content network ads, which can be run with your keyword search campaigns or as separate campaigns, are shown on content network sites that either Google chooses (automatic placement) or you do (managed placement), based on the keywords you are bidding on. And site-targeted ads are separate campaigns in which you choose the keywords, the sites on which you want your ads shown, and set bids per site (not by keyword).

Content and site targeted ads, although often cheaper in terms of cost per click, can have frustratingly low CTR and conversion rates. Part of the problem stems from the structure of site-based ads: less targeted traffic, a more scattershot approach, less control. However, advantages include more traffic, wider exposure for your brand, and the opportunity to reach relevant audiences that you would never have thought of. Some quick tips to keep in mind:

  • keep your search and content campaigns separate so you can set different budgets for each
  • filter out sites that have very low click through rates (CTRs) and 0 conversions
  • use content network advertising to figure out which sites convert, then use those for your more expensive site-targeted ads
  •  focus your AdGroups for higher quality scores and CTRs
  • monitor your conversions closely
  • stay on top of your bidding

But managing your bids can be time consuming and tedious. ClickSweeper stands out amongst other PPC software in that it offers advanced bid options on both content network and site-targeted ads. Automated bid updates keep you on top of the game: you can set target bids, ranks, or cost per conversion, and ClickSweeper will automatically update your bids for you.

Want to try it out? Get a free 1-month trial of ClickSweeper, and get full automation of all three types of ads.

Posted by James Lee on 23rd November 2009

Content Matching Features. (Released in Oct. 9)

Many vendors overlook your content ads in favor of your search ads. ClickSweeper understands that your content ads are an important part of your PPC campaign strategy, and is pleased to offer improved management tools. You can now fully manage your site-targeted and automatic placement content network ads through ClickSweeper’s automated bidding strategies. Plus, a single page layout allows you to easily view and compare the performance of your search and content ads.

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