Archives for "adgroups"
If just the thought of reorganizing your adgroups strikes terror into your heart, you know you’re overdue for a massive overhaul of your current PPC organization.The reorganization process takes some time and thought, but it’s well worth it. If your adgroups are poorly grouped or not grouped at all, they’re costing you your keyword and account quality scores, your clickthrough rate, and ultimately the profitability of your campaign. Let’s change that.
Get started by thinking about the main products or services your business offers. Next, think about what questions your potential customers are asking or what they’re looking for. Let’s say you sell cookies and cakes for dogs. You could have one adgroup for dog birthday cakes, another for dog cookies, another for custom dog treats, another for low fat dog biscuits, and so on. Divvy up your existing keyword list into your new categories, creating more if necessary. (Get rid of the keywords that haven’t generated any impressions in the last few months or aren’t worth their salt while you’re at it.) Continue Reading