http://clicksweeperblog.com News, Technical Tips, and Insight Tue, 07 Sep 2010 16:59:49 +0000 http://backend.userland.com/rss092 en You'll get a lot of conflicting advice on choosing a match type for your keywords. Broad match gets the most impressions and clicks -- not all of them relevant. Phrase match and exact match receive significantly fewer impressions and clicks, but also spend less on irrelevant clicks. Which one should ... http://clicksweeperblog.com/?p=346 Maybe it's not your PPC campaign at all. If you've carefully researched your keywords, compiled a comprehensive list of negatives, matched up the best landing pages to your tightly organized adgroups, written killer ad copy, and the conversions still aren't coming in, it's time to think about other factors that could ... http://clicksweeperblog.com/?p=342 It's official: Yahoo's search results are now powered by Bing. Ads on Yahoo are, however, still served by Yahoo -- until at least October. If Yahoo and Bing can't completely migrate Yahoo ads to Bing by October, they'll wait until the beginning of 2011. (In other words, your holiday advertising campaigns ... http://clicksweeperblog.com/?p=338 [caption id="attachment_333" align="aligncenter" width="300" caption="ClickSweeper Chris at SES 2010"][/caption] The ClickSweeper staff had a great time at SES San Francisco. We talked to lots of expo hall attendees, listened to your PPC management needs and concerns, rolled out our analytics-based feature, and thoroughly enjoyed our time at Moscone West. (Though we probably could have done without ... http://clicksweeperblog.com/?p=332 This is a big day for ClickSweeper. Ready for the five magical words that we think could change the way you view PPC management software forever? Fully automated analytics-based bidding. For a while, we've known that some of the most valuable information on PPC campaigns comes from Google Analytics. We also know from experience ... http://clicksweeperblog.com/?p=325 SES (Search Engine Strategies) San Francisco 2010 kicks off next Tuesday, August 17. We here at ClickSweeper are all ready to go -- flyers, booth, and enthusiastic staff included! We're going to be announcing a really awesome new feature for our PPC management software that we think may just change the way ... http://clicksweeperblog.com/?p=316 Like all forms of advertising, pay per click has its limitations. We here at ClickSweeper have been in pay per click for a while, and we've seen all types of businesses try their hand at PPC. Some have succeeded, others have not. In the interest of making your online marketing efforts as successful ... http://clicksweeperblog.com/?p=318 If just the thought of reorganizing your adgroups strikes terror into your heart, you know you're overdue for a massive overhaul of your current PPC organization.The reorganization process takes some time and thought, but it's well worth it. If your adgroups are poorly grouped or not grouped at all, they're costing you your keyword and ... http://clicksweeperblog.com/?p=312 We here at ClickSweeper are inclined to judge PPC management software by how much time and money it actually saves us. We're always looking for ways to make ClickSweeper smarter and more efficient, and this time we've added a feature that will make a real difference for your ad management:  zero-navigation ... http://clicksweeperblog.com/?p=301 Before we came up with ClickSweeper, we used vendor platforms to manage our PPC ads. And while we might confess to being a little biased about our PPC management software, we've found from our experience using both that managing PPC accounts is a lot less frustrating and time-consuming with ClickSweeper. There are some small but nifty features ... http://clicksweeperblog.com/?p=298