Archives for "November, 2009"
Not Seeing Results from Rank Based Bidding?
Rank based bidding is the forerunner of all bidding strategies, and even though pay per click algorithms have become vastly more complicated, rank still makes a difference in visibility and clickthrough rates. ClickSweeper’s rank based bidding combines flexibility and simplicity. You can choose to manage some or all of your keywords under the campaign level [...]
Help! My keyword ROI bidding strategy isn’t working!
ClickSweeper’s ROI bidding strategy is a smart strategy for businesses with at least 3-5 conversions per day. (You’ll avoid most issues with this strategy by meeting that baseline requirement.) In this strategy, you set a target cost per conversion or ROAS goal for your keywords. ClickSweeper uses this baseline to promote or demote keywords based [...]
Getting the Most out of Budget Based Bidding
Click costs on the rise? Budget based bidding is one of ClickSweeper’s most useful tools for stretching your marketing budget as far as it will go in the competitive and expensive world of pay per click ads. Here’s how it works. You set a budget (keep it realistic for best results!), and ClickSweeper uses it [...]
Performance Driven Rank Bidding. (Released on Nov. 13)
Rank bidding is often pricy without guaranteed returns. We’ve found a way to make it more profitable by combining the visibility of rank based bidding with the financial smarts of conversion based bidding. When you turn the new performance driven rank bidding option on your rank based keywords, ClickSweeper will automatically raise or lower the [...]
90 Day Data View. (Released on Nov. 6)
Up to now, our conversion based bidding has been targeted towards campaigns that get a certain number of conversions each week. If you haven’t been eligible for conversion based bidding, the new 90 day data view may open new doors for you. Previously, ClickSweeper used 30 day data to calculate and optimize cost per conversion [...]
Content Matching Features. (Released in Oct. 9)
Many vendors overlook your content ads in favor of your search ads. ClickSweeper understands that your content ads are an important part of your PPC campaign strategy, and is pleased to offer improved management tools. You can now fully manage your site-targeted and automatic placement content network ads through ClickSweeper’s automated bidding strategies. Plus, a [...]
Keyword Addition. (Released on Sep. 14)
With this feature, we’ve taken ClickSweeper one step closer to being the only site you’ll ever need to visit to manage your PPC ads. Our new keyword addition feature lets you add up to 100 new keywords at a time to the campaign and adgroup of your choice. Drop down menus let you choose campaign [...]
Keyword patterns that convert
Pay per click experts and industry leaders have emphasized the importance of a large keyword pool to achieve high returns. They’re not wrong, but they’re not completely right, either. A large inventory of keywords won’t do a thing for your bottom line unless they happen to be the right keywords – phrases that your prospects [...]
Examining Ad Copy Testing Myths
Within the complex world of pay per click management, everyone seems to agree that there are two basic strategies for improving performance: managing keyword inventory and bidding, and testing ad copy performance. It’s easy to find strategy tips, software, and consultants to improve your keyword inventory and bidding approaches. But while many people invest heavily [...]