Archives for "December, 2009"
5 Key Advantages of PPC Advertising
Earlier in December, the ClickSweeper team followed the debate over at WebProNews about the benefits of PPC (pay per click advertising) vs. SEO (search engine optimization). Some interesting arguments came up in favor of PPC that we’d like to share with you if you’re considering pay per click advertising for your business.
1. Traffic — fast. [...]
5 PPC Tips for Web Merchants & Small Businesses
Now that the Christmas rush is just about over and the January slump is looming, it’s a great time to think about getting started in pay per click advertising. E-commerce PPC marketing has the potential to be the best thing that ever happened to your business. If you know what you’re doing, it can drive [...]
ClickSweeper Outperforms More Expensive Software
Silverscope Promotion’s recent review of five major PPC management software confirmed what we’ve been saying for years: ClickSweeper gets the job done for less. Take a look at their study! Most of our competitors charge at least $1000 a month for the same pay per click features and management that we offer from $50 a month.
In [...]
How many keywords do you really need?
How many keywords do you really need to run an effective paid search for your account? The short answer is: not many.
Once upon a time, Google’s keyword prices were very low and there were few advertisers. The only factor determining keyword price was how much your competitor was bidding. That time is long gone. Now, [...]