Archives for "February, 2010"
Quick PPC Tips: Evaluate Your Landing Page
So you’ve put in your hours writing killer ad copy, creating highly targeted adgroups, and compiling the best set of keywords ever. Why isn’t your conversion rate shooting up already?
Your campaign may be stupendously good (especially if you use our PPC management software!) but if your landing pages aren’t, you might be losing precious conversions. Unfortunately, we spend so [...]
ClickSweeper: Now Even Better with MSN AdCenter
You told us that you wanted to manage your Google, Yahoo, and Microsoft ads in a single interface, and we listened. (We do that!) ClickSweeper is now offering pay per click support for Microsoft AdCenter. PPC management features currently available include all four of our fully automated bidding strategies (rank based, budget based, keyword ROI based, and [...]
Content & Site-Targeted Ads on ClickSweeper
Have you written off content network ads as unprofitable and pointless? 2010 might be a good year to change your mind. Managed right, content network and site targeted ads on Google can achieve high click through and conversion rates.
Let’s start off with a quick look at the three types of ads you can run through Google [...]
PPC Management Tip: Landing Pages
You probably already know that a highly relevant and user friendly landing page is key to high conversion rates and low bounce rates. It’s your first and best chance to make a good impression on a prospective client. And it plays a huge role in determining whether your prospect becomes a client. Important? You bet.
At the [...]