Archives for "March, 2010"

Posted by Jennifer on 29th March 2010
2

Raising Your Keyword Quality Scores

Keyword quality score is important in PPC management. Actually, that’s an understatement. It plays the major role in determining how much your first page bids are, what keywords you’re eligible to show ads for, and how often. Neglecting those little numbers assigned to each of your keywords just isn’t a good idea. If you’ve noticed that your quality [...]

Posted by Jennifer on 17th March 2010
2

PPC Management Tip: All About Negative Keywords

Fact: you can run a PPC campaign without ever using a single negative keyword.  But you can run a much better one if you do. A well-chosen set of negative keywords can lower your costs, improve the quality and conversion rates of your clicks, and improve your brand image. (Naturally, we recommend using PPC management software for optimal [...]

Posted by Jennifer on 5th March 2010
1

Myths About Using PPC Management Software

Plenty of folks are skeptical about PPC management software in particular and PPC advertising in general. And given that an improperly run PPC campaign can, indeed, be a costly mistake, we here at ClickSweeper understand those concerns. But we also have good news: a well-run PPC campaign can be very effective, and good PPC software can do most [...]