Archives for "April, 2010"

Posted by Jennifer on 23rd April 2010
0

Independent ClickSweeper Review

We’re pleased to announce that third party reviewer SilverScope Promotion has updated and expanded its review of popular pay per click software vendors. ClickSweeper received the top score of 85, beating out 5 bigger and more expensive vendors (including some names we bet you’ll recognize). So there you have it: great PPC management software and usability at a [...]

Posted by Jennifer on 19th April 2010
0

Keyword ROI Bidding Strategy

A quick head’s up about a special ClickSweeper feature you may have missed. Among the four automated PPC bidding strategy Clicksweeper offers is one that is especially tailored to online merchants who manage many products with different pricing and ROI goals. Keyword ROI based bidding, available for Google, Yahoo, and MSN, allows you to easily control and [...]

Posted by Jennifer on 9th April 2010
1

Want Great PPC Ad Copy?

If that title had been a PPC ad title, I bet it would have had a better clickthrough rate than a title that read, oh, PPC Copywriting Tips. Humans are curious creatures and questions are an easy way to pique that curiosity. But more on that in a bit.
As you probably know, good ad copy [...]