Archives for "May, 2010"

Posted by Jennifer on 17th May 2010
1

Organizing Negative Keywords

Good keywords are essential to the success of your PPC campaign, but you may be surprised to hear that negative keywords also play a significant role. We here at ClickSweeper have talked about negative keywords before and how they form a fantastic combination with broad match keywords. Want to capture long tail keywords yet exclude [...]

Posted by Jennifer on 3rd May 2010
2

Google Analytics & Your PPC Account Keywords

Google Analytics offers so much data that it can be downright overwhelming. You can get the scoop on what keyword generated what visit, how long each visitor stayed, how many pages he visited, whether he came in by paid or organic search, and even his geographical whereabouts. Whew.
The good news is that the data — [...]