Archives for "June, 2010"
PPC Management: Building Trust on Your Landing Page
When it comes to PPC management, your landing page is a critical (if often neglected) component. The click is just the beginning; the landing page is what determines whether your visitors convert or bounce. Although there are many reasons why visitors bounce, one key issue is trust. If you can’t establish your trustworthiness in under ten seconds, your visitor [...]
PPC: More than Just Advertising
PPC advertising, despite its name, isn’t all about advertising. In fact, a focused and well-managed PPC campaign comes with multiple — and sometimes surprising — benefits for businesses. Here are our top reasons why PPC can be a great tool to grow your business.
1. Highly directed traffic. If you’re a small business, you really want your advertising dollars [...]
PPC Management Tips: Why Bother with Bing & Yahoo
With 70% or more of the total US search share, Google is the indisputed king of search engines. If you run PPC advertising on Google, you might well wonder why anyone would bother with ads on Yahoo and Bing. After all, Google PPC advertising is probably taking up most of your budget and time already, so why [...]
Using PPC for Branding
Earlier this month, we all got a lesson in how not to brand when BP began buying PPC ads for terms related to ‘oil spill.’ As a result, plenty of people who were looking for real news about the oil spill clicked on those ads and were redirected to BP’s official take on the spill. Not exactly objective content there. [...]
Geo-Targeting & Your PPC Campaigns
Geo-targeting your PPC campaigns is a great way to screen out unqualified clicks and raise your clickthrough and conversion rates. But like everything, it’s a little more complex than it seems. When you choose to geo-target, you can do it in two ways: choosing specific regions, states, or radii when you set up your campaigns, [...]
ClickSweeper at SES San Francisco
Good news if you’re in the Bay Area (or simply want an excuse to visit): SES (Search Engine Strategies) 2010 is being held in San Francisco, August 16-20. Whether you’re a marketer, corporate decision maker, or search engine optimizer, this seminar is a great place to get the latest scoop on all things related to pay per [...]
Quick PPC Tip: Check Your Ad Ranks
This tip might sound obvious, but we here at ClickSweeper thought we’d offer it anyway: always verify your ad ranks. Not because Google and Yahoo are untrustworthy, but because the ranks they report to you are averages, not exact figures. If you want to know how your ads are really ranking at any given point, you’ll need to spend [...]