Archives for "July, 2010"

Posted by Jennifer on 28th July 2010
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New ClickSweeper Feature: Zero-Navigation Ad Copying

We here at ClickSweeper are inclined to judge PPC management software by how much time and money it actually saves us. We’re always looking for ways to make ClickSweeper smarter and more efficient, and this time we’ve added a feature that will make a real difference for your ad management:  zero-navigation ad copying. (And no copying [...]

Posted by Jennifer on 19th July 2010
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4 ClickSweeper Features that Make PPC Management Easier

Before we came up with ClickSweeper, we used vendor platforms to manage our PPC ads. And while we might confess to being a little biased about our PPC management software, we’ve found from our experience using both that managing PPC accounts is a lot less frustrating and time-consuming with ClickSweeper. There are some small but nifty features we’re especially fond of. Did [...]

Posted by Jennifer on 12th July 2010
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A Guide to Common Acronyms

If you’re just getting into PPC — pay per click, that is — you might find yourself a little lost in all the acronyms being thrown about. Here at ClickSweeper, we’ve assembled a friendly guide to common acronyms you’re likely to encounter as you delve into PPC.
CPC: cost per click. The CPC refers to the dollar [...]

Posted by Jennifer on 6th July 2010
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New ClickSweeper Feature: Cross-Engine Keyword Addition

We’re excited to launch a new time-saving feature that makes improving and synchronizing your campaigns across multiple vendors faster and easier. Now you can add keywords across Google and MSN through ClickSweeper with minimal navigation.
Simply log in, click the keywords tab, and select the ‘Add keywords’ button. An editor will pop up in which you can [...]