Posted by James Lee on 29th January 2010

Quick PPC Tip: Google Analytics

If you run a pay per click campaign, Google Analytics offers a lot of extra information that you can use to make important decisions about your ads — especially when there just isn’t a whole lot of conversion data to act on. We here at ClickSweeper find that its bounce rate and time-on-site visitor statistics for individual AdGroups, ad copies, and even keywords are very useful. We use the data to make decisions about changing our keyword inventory, pausing or creating AdGroups, and testing landing pages. Google Analytics offers a lot of information, which can initially be a bit difficult to translate into action, but paired with your existing conversion and click through data, is a powerful tool. More knowledge is never a bad thing in the pay per click world! (If you need more detailed guidance, we like this article from Searchengineland.com .)

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