Posted by James Lee on 20th August 2010

ClickSweeper Releases Analytics-Based Bidding Feature

This is a big day for ClickSweeper. Ready for the five magical words that we think could change the way you view PPC management software forever?

Fully automated analytics-based bidding.

For a while, we’ve known that some of the most valuable information on PPC campaigns comes from Google Analytics. We also know from experience just how time-consuming it is to go through Analytics reports, pick out relevant data, evaluate keyword performance, go back to Adwords, and manually adjust bids or pause keywords. Frankly, we got a little tired of flipping back and forth, so we decided to do something about it.

ClickSweeper’s analytics-based bidding feature imports data from Google Analytics — the same things you would consider when looking at your keywords, including time on site, bounce rate, and conversion info. It then  assigns each keyword to a tier based on performance, and adjusts existing bid prices according to sophisticated algorithms. Keywords with good time on site and conversion performance are rewarded with higher bids for more visibility; spending on underperforming keywords is controlled with lower bids. Since a very high bounce rate usually means that a keyword isn’t highly relevant, you also have the option of setting bounce rate thresholds to automatically pause very poor quality keywords.

If you have an Analytics account linked to your Adwords account — even if you don’t have much experience with Analytics — you’re good to go. The default settings for the feature can be used to start optimizing your account immediately. On the other hand, if you’re an old hand at PPC management and know exactly what you want, you can customize the bid adjustment thresholds or choose more or less aggressive adjustment strategies. Newer users gain all the expertise of a human account manager for a fraction of the price. Analytics pros stand to save a whole lot of time and effort.

And pricing? We’re pleased to announce that ClickSweeper, enhanced with analytics-based bidding, starts from only $100 a month. It’s available to new and existing ClickSweeper clients. Sign up for a FREE 14 day trial today.

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