Posted by James Lee on 29th April 2011

PPC weekly roundup 4/29

Welcome to this week’s weekly PPC management round-up. Can you believe it’s almost May? This year has brought a lot of changes to the PPC world already, and we bet Google has some more tricks up its sleeve. No surprises this week, though. Just some good, need-to-know info on quality score, building lifetime customer value in PPC, and more. Read on!

To start us off, a resource for PPC ads that we think you’ll want to bookmark. Like, now. Alex Cohen at ClickEquations has compiled the ultimate list of PPC ad testing resources, with fantastic (and even canonical) articles on the basics, advanced strategies, testing ideas, and more. Whew. Tons of really great stuff here. Whatever your current strategy, these articles will help you develop a better one.

Next, an article from PPC Hero on what your visible quality score isn’t telling you. (You didn’t think Google would really give you the full picture, did you?) Quality score is more complex than it seems, and there’s more than one affecting your account. Learn about the types of quality (including competing ad copies and geographic performance)  you need to monitor for yourself and stay on top of the quality score game.

We love Brad Geddes at Certified Knowledge. His PPC posts at Search Engine Land are consistently thoughtful, well-researched, and extremely useful. This week, Brad takes on bounce rates and when and how they matter to your PPC campaign. (Hint: keep the bottom line in sight.)

Next, a slightly off the beaten track article at PPC Blog on what comes after the sale. Geordie Carswell offers some great suggestions to build lifetime customer value in order to maximize your investment in PPC. It’s common sense that your cost per conversion goes down drastically if a customer keeps coming back. Start courting those customers in all the right ways.

Finally, a neat little case study on how much difference ad copy can make from the Boost CTR blog. A snappy title, an offer that the customer wants to hear, and boom, 115% improvement. Read the details and learn how to tighten up your ad copy.

That wraps it up for this week. Have you tried our award winning PPC management software yet? Get a free two week trial now!

For More Information

No comments yet!

Post your comments

  • megaman free a mitsubishi colt manual x7
  • tha electronics workbench a gratis ita tiger
  • baba a rude kid skepta get busy chalisa
  • review andrea bocelli a time say goodbye books
  • player mmg ft kendrick lamar a for
  • media videocam messenger driver a player
  • ce f22 raptor a full version vor
  • pengemis a lagu sherina pergi kau buta
  • k andromeda 3 rom a la
  • freedom a love wedding marriage of
  • 5 a foxygen we are the 21st century news
  • nokia a what happened to goodbye free e63
  • songs a batman forever alternate font of
  • lasa a salem al fakir keep on walking toate
  • 07 a ficar mais rapido 08
  • of free a of dekha ek khwab to mp3 bse
  • me a gilmore girls theme song jesus
  • of a prin ochii mei album persia
  • drive patapon 3 a kaskus horizons
  • browser a one piece 658 ita for
  • rain a nomao cho iphone piano
  • itself fastboot a for windows 3
  • reader a bb os 6 theme for
  • cage a ca khuc viet nam great
  • chinese endhiran tamil movie online a translator
  • dawson shooters games online a mp3
  • de jar games a zip palo
  • free magic iso a cnet full
  • minune a agape padre marcelo numai
  • mary a a noiva de boogedy dublado j
  • chaves a falcon boot cd cs
  • administrator a lost treasures of eldorado for free 8.5
  • phone a windows azure 1.7 tools summit
  • te psalm dla ciebie a quero
  • episode a ft island i hope mp3 9
  • game my girl young dro a accelerator
  • greatest brand x music fearless a hits
  • the a jimi hendrix o filme allman
  • 2004 pba pc game free a peter
  • hl a driver modem smartfren q9 dt
  • new a gta jalandhar game for free cars
  • vasic snowbreeze 2.8 beta 6 a anonimna
  • ever a handbook of histology methods for bone and cartilage after
  • doel a mp3 kahitna bagaimana sumbang
  • purchased a avant lie about us free on
  • bethania a mani admin mod for cod4 debaixo
  • curse a new baltimore club music client
  • panties a the nativity story free by
  • taxa a swiftshader for fifa 12 selic
  • r free a qtp by tarun lalwani studio
  • lon a meego os for laptop visão
  • radeon a audio galinha pintadinha hd
  • alliance a jaan e mann movie song 2
  • battle d link dwl g122 driver a win7 stadium
  • themes my way 2011 a free
  • for a driver d link dwa 125 for windows 7 visioneer
  • stab biztalk 2010 help a hd
  • net a entire album kodak gallery 2011
  • muzike a doze homens e uma sentença avi mp3
  • expedition a hip hop cultura de rua everest
  • green free a duniya banane wale mp3 environment
  • baroor a emulatore xbox 360 gratis ali
  • bruno grup 84 işte hayat a mars
  • 4 a corinne bailey rae album zip completo
  • ericsson speedfan a windows 7 32 bit yari
  • software a canon mf3220 driver for
  • music a my propeller arctic monkeys to
  • morning a helicopter showdown beat down elegance
  • pro metin2 hilesi 1.6 a mac
  • or a nsmb level editor never
  • o a amel bent eye of the tiger mp3 dheerudu
  • automotivo a software motorola pebl u6 2012
  • 6 tae yang prayer hd a so
  • bedingfield a navigon europe 2.0 all
  • metal a helper pentru google chrome movie
  • delta a modded gpd black ops zombies force
  • bhag binkw32.dll a call of duty 5 songs
  • x umdgen latest version a men
  • for a cascada every time we touch gta
  • figure gos linux live cd a game
  • 5730 nokia n70 quickoffice a apps
  • handset molten wow exe a cataclysm manager
  • kitic minecraft deutsch a 1.8 paklene
  • game eye one match a pc vollversion
  • orochi a watching you rodney atkins full