Posted by James Lee on 26th December 2012

ClickSweeper 3.1 Release

Varazo, Inc. announces the release of ClickSweeper 3.1
bringing new enhancements to its pay per click software.

Santa Clara, California December 26, 2012 – Varazo, Inc., an
innovator in pay per click management software, announces the release of
ClickSweeper 3.1 with enhanced user interface and feature updates.

In the 3.1 version release, ClickSweeper has implemented the
Java GWT (Google Web Toolkit) widget on menus and windows to enhance the look
and feel of ClickSweeper.  While this
enhancement does not affect the software’s functionality directly, it will help
developers implement new UI features more quickly.

Additional enhancements introduced with the release of
ClickSweeper 3.1 are:

Recommendation of
Keyword ROI goal.
ClickSweeper has a bidding feature called Keyword ROI
based bidding.  With this feature,
customers can set maximum cost per acquisition or target ROI goal to improve
financial performance.

According to James Lee, President and CEO of Varazo, “one of the challenges
in achieving the desired goal is to define the appropriate maximum cost per
conversion or ROI goal from the campaign setting as neither an aggressive goal
nor conservative goal help improve campaign performance. To address this challenge,
we developed the Recommendation of Keyword ROI goal feature and believe it will
become a powerful tool for advertisers.”

Bidding Simulation.
ClickSweeper has added a function that allows users to test different estimated
bid pricing to achieve their target rank.
Users select a keyword to test then click on the checkbox next to ‘Rank
Based’ and select their desired rank.  Once
a user clicks the ‘Simulate Bidding’ button their estimated bid price is
displayed.

API update. Updated
API support for the latest Google and MSN features have been implemented.

About Varazo, Inc.

Varazo, Inc. is an innovator in pay per click campaign
management software and offers a full suite of online marketing services
including PPC search marketing, PPC optimization, affordable SEO
services and online marketing consulting.
For more information, contact Varazo, Inc. at 408-615-7194 or visit us
at www.ClickSweeper.com

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