At ClickSweeper, we continually work to provide features and tools that help clients manage their PPC campaigns. One feature clients find to be superior with ClickSweeper is the ability to manage keyword performance by bidding strategy at the keyword level. For example, clients may set a target rank goal with a specific max bid or set a specific ROI or cost/conversion goal at the keyword level. With ClickSweeper, these clients can then manage their keyword performance by rank, ROI or cost/conversion goal, all at the keyword level. With our latest enhancement, the keyword performance page, users now have the ability to analyze, manage and update keywords all from the same page.
Whether you are managing thousands of keywords with a budget of hundreds of dollars per keyword or, more commonly, managing fewer than 100 keywords with a moderate budget, ClickSweeper’s new keyword management page can help. This page is accessible by clicking the keyword link from the Keywords Tab page. Users who manage their campaign at the keyword level spend most of their time in reviewing keyword performance. For these users, having easy access to weekly and daily keyword performance trends aids in making quick decisions and smart campaign adjustments. These adjustments are likely to include revisions to the current bid price, keyword level max bid or target rank.
To update the current bid of a keyword, simply go to the ‘Fixed bid’ column in the keyword bidding section and enter a new bid price in the box. Remember to save the change before you leave the page. For those who manage keywords with ROI bidding, review keyword performance trends from the keyword performance page and then adjust max cost per conversion, ROAS or keyword level max bid from the same page.
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