Posted by James Lee on 23rd November 2009

Performance Driven Rank Bidding. (Released on Nov. 13)

Rank bidding is often pricy without guaranteed returns. We’ve found a way to make it more profitable by combining the visibility of rank based bidding with the financial smarts of conversion based bidding. When you turn the new performance driven rank bidding option on your rank based keywords, ClickSweeper will automatically raise or lower the target ranks of keywords based on their actual profitability. Keywords that have a cost-per-conversion significantly lower than the campaign average are rewarded with higher target ranks, while keywords with a higher cost per conversion are demoted by one to two ranks. The new generation of rank based bidding is here!

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