Varazo is a SEM Integration Company that integrates lead quality and our own source tracking system with PPC management to apply lead quality information as conversion score and optimize keyword bidding for campaign optimization. We do this using our two own developed Lead Management & Analytics and PPC Management software; ConversionSweeper and ClickSweeper.
If you are like many PPC managers, you’ve recently seen a spike in the cost of keyword management. The rising costs can be attributed, at least in part, to an increase in the total number of advertisers and their ability to focus efforts on the higher performing keywords. As cost rise, to hold your budget steady, you’ve had to reduce the number of keywords in your campaigns. Now, with fewer keywords in the mix, the value and importance of each one has increased making the optimization of each keyword even more critical to the success of your campaign.
How do you optimize the performance of each keyword? Best practice suggests there are a number of actions you can take that will produce real results when optimizing keyword and campaign performance;
- Manage keyword performance by specific position and maximum bid
- Review your top performing keywords weekly or even daily and monitor keyword trends by click, cost per click, conversion, cost per conversion and ROI
- Enforce rules to determine target ranking based on performance criteria such as click-through-rate, cost per conversion, number of conversions or quality score
- Monitor keyword bid price changes weekly to determine how price changes affect performance
That sounds great, right? But how can you implement all of those actions to optimize keyword performance without blowing your budget?
ClickSweeper is a tool that provides daily keyword performance and keyword bidding based on target position or target cost per conversion at a competitive price.
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