Posted by James Lee on 30th July 2014

Marketing Automation for Small Business

business software for asphalt paving business

asphalt paving business

If you are running asphalt paving & sealcoating business, chances are you live and die by the success of your lead generation efforts. You spend a significant amount of time and money to generate a constant flow of new leads but are then faced with the task of effectively managing these leads and improving lead quality.

Many lead tracking and management tools are designed for businesses with complex lead management systems that include a long sales cycle and multiple sales reps that take ownership of a lead. These can be great tools for the right business. However, they are not suitable for your line of business and you may be paying too much for features you don’t use.

I understand this line of business relies heavily on paid search marketing, and local business listing along with Facebook and email marketing.
One of the biggest challenges to run paid search is to determine best performing search term and keywords and how much to bid on to improve campaign performance and optimize marketing efforts.

But, what does it take to improve both campaign performance and marketing efficiency? We think it comes down to one word: Integration; the ability to seamlessly integrate your lead management with your ppc (pay per click) management.

We serve this need by streamlining the lead tracking and management and passing lead quality with keywords to PPC management system which optimizes keyword bidding. This is the only software solution that provides integration of PPC management and lead management out of box.

Below describes an experience of our agent and business owner in applying this solution to paving business.
“I did not know asphalt paving business until Michael, who runs paving company in Florida, came to us to optimize pay per click advertising through our software, ClickSweeper. And, I offered him an integrated solution to manage and optimize Google AdWords campaign and track leads.”

Our integrated solution tracks leads whether they come from web signup or phone calls or Facebook and uncovers the source of lead through keywords and campaigns of Google AdWords search, and then optimizes keyword bid based on quality of leads and ad position.

Thank to this solution, his business generates more qualified leads and the owner is aware of where good leads are from. His comment was “Amazing tool! It tracks where leads come from to monitor the success and ROI of all my online and email marketing campaigns.”

Now, we like to offer this same solution to you. To signup, visit the website (www.clicksweeper.com) and email us.

Varazo, Inc

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