Posts tagged as "ad copy management"

Posted by admin on 13th March 2014

How to Safeguard Rank Driven Bidding

ClickSweeper introduces Target Ranks 1.5 and 2.5 for more accurate placement at lower costs As an online marketer that depends on rank (ad position on search result pages), there are times when you want to bid aggressively to get the maximum exposure, but want to avoid paying premium to be at the top. That’s why […]

Posted by admin on 24th February 2014

Digital Marketing based on Signup Quality

There are many options when it comes to ad channel selection. While I am certain that you already utilize some form of ad performance tracking, your current method falls short if it does not measure marketing ROI. One of the most commonly used key performance indicators or KPI for search marketing is cost per conversion […]

Posted by James Lee on 18th March 2011

PPC Roundup for 3/18

Welcome to this week’s best-of-the-crop PPC management articles! Here’s the latest of what’s new in the pay per click world regarding ads, landing pages, and enterprise PPC. Mike Fleming over at Search Engine Guide shows us how to look at our ad copy tests by time segment to get the real scoop on how our ads […]

Posted by James Lee on 9th March 2011

6 Ways to Measure PPC Ad Performance

Never forget that your ads are the most visible part of your PPC campaign. They are often overlooked in favor of keyword lists and bid management, but they shouldn’t be. Part of the problem is that the available tools to measure and manage your ads are not located in one convenient location. However, don’t let […]

Posted by James Lee on 3rd December 2010

Experimenting on Your PPC Campaign

One of the frustrations of PPC management lies in the following set of facts: You must keep experimenting to improve performance You can’t perform true split experiments In science class, we all learned that experiments should test just one variable at a time. Unfortunately, that’s a little hard to do in the world of PPC. […]

Posted by James Lee on 28th July 2010

New ClickSweeper Feature: Zero-Navigation Ad Copying

We here at ClickSweeper are inclined to judge PPC management software by how much time and money it actually saves us. We’re always looking for ways to make ClickSweeper smarter and more efficient, and this time we’ve added a feature that will make a real difference for your ad management:  zero-navigation ad copying. (And no copying […]

Posted by on 19th July 2010

4 ClickSweeper Features that Make PPC Management Easier

Before we came up with ClickSweeper, we used vendor platforms to manage our PPC ads. And while we might confess to being a little biased about our PPC management software, we’ve found from our experience using both that managing PPC accounts is a lot less frustrating and time-consuming with ClickSweeper. There are some small but nifty features we’re especially fond of. Did […]

Posted by James Lee on 9th April 2010

Want Great PPC Ad Copy?

If that title had been a PPC ad title, I bet it would have had a better clickthrough rate than a title that read, oh, PPC Copywriting Tips. Humans are curious creatures and questions are an easy way to pique that curiosity. But more on that in a bit. As you probably know, good ad […]

Posted by James Lee on 29th March 2010

Raising Your Keyword Quality Scores

Keyword quality score is important in PPC management. Actually, that’s an understatement. It plays the major role in determining how much your first page bids are, what keywords you’re eligible to show ads for, and how often. Neglecting those little numbers assigned to each of your keywords just isn’t a good idea. If you’ve noticed that your quality […]