Posts tagged as "analytics-based bidding"

Posted by admin on 13th March 2014

How to Safeguard Rank Driven Bidding

ClickSweeper introduces Target Ranks 1.5 and 2.5 for more accurate placement at lower costs As an online marketer that depends on rank (ad position on search result pages), there are times when you want to bid aggressively to get the maximum exposure, but want to avoid paying premium to be at the top. That’s why […]

Posted by admin on 24th February 2014

Digital Marketing based on Signup Quality

There are many options when it comes to ad channel selection. While I am certain that you already utilize some form of ad performance tracking, your current method falls short if it does not measure marketing ROI. One of the most commonly used key performance indicators or KPI for search marketing is cost per conversion […]

Posted by James Lee on 27th September 2010

Troubleshooting Your PPC Campaigns, Part 1

Pair Adwords reporting with Google Analytics, and you have a pretty good way to tell when things are going wrong. Knowing what to do about them, however, is a whole ‘nother story. But good PPC management means staying on top of every aspect of your campaign and being proactive about addressing problems. We’ll be looking at […]

Posted by James Lee on 20th August 2010

ClickSweeper Releases Analytics-Based Bidding Feature

This is a big day for ClickSweeper. Ready for the five magical words that we think could change the way you view PPC management software forever? Fully automated analytics-based bidding. For a while, we’ve known that some of the most valuable information on PPC campaigns comes from Google Analytics. We also know from experience just how time-consuming it […]