Posts tagged as "b2b sem"

Posted by on 28th October 2014

How SAAS and cloud based businesses can use lead data to optimize search campaigns

If your business offers software as service (SAAS) or cloud based services, then you know only too well that the growth of this business model has exploded in recent years. The technical advances associated with SAAS and the cloud has created many new business opportunities.  But along with those opportunities come new competitors making it […]

Posted by admin on 3rd April 2014

Search tops Lead Generation. Does it top Sales?

In a recent published study by Bizible (article), as well as many other reports, it’s stated that online search advertising generates the most leads in 9 of 10 industries. But the question remains; does search generate sales as well as lead generation? The answer lies in the ability to track leads from their source. Once […]