Posts tagged as "branding"

Posted by James Lee on 16th June 2010

Using PPC for Branding

Earlier this month, we all got a lesson in how not to brand when BP began buying PPC ads for terms related to ‘oil spill.’ As a result, plenty of people who were looking for real news about the oil spill clicked on those ads and were redirected to BP’s official take on the spill. Not exactly objective content there. […]