Posts tagged as "ClickSweeper features"

Posted by admin on 13th March 2014

How to Safeguard Rank Driven Bidding

ClickSweeper introduces Target Ranks 1.5 and 2.5 for more accurate placement at lower costs As an online marketer that depends on rank (ad position on search result pages), there are times when you want to bid aggressively to get the maximum exposure, but want to avoid paying premium to be at the top. That’s why […]

Posted by admin on 24th February 2014

Digital Marketing based on Signup Quality

There are many options when it comes to ad channel selection. While I am certain that you already utilize some form of ad performance tracking, your current method falls short if it does not measure marketing ROI. One of the most commonly used key performance indicators or KPI for search marketing is cost per conversion […]

Posted by James Lee on 13th August 2010

SES San Francisco Countdown

SES (Search Engine Strategies) San Francisco 2010 kicks off next Tuesday, August 17. We here at ClickSweeper are all ready to go — flyers, booth, and enthusiastic staff included! We’re going to be announcing a really awesome new feature for our PPC management software that we think may just change the way you do PPC forever. We […]

Posted by on 19th July 2010

4 ClickSweeper Features that Make PPC Management Easier

Before we came up with ClickSweeper, we used vendor platforms to manage our PPC ads. And while we might confess to being a little biased about our PPC management software, we’ve found from our experience using both that managing PPC accounts is a lot less frustrating and time-consuming with ClickSweeper. There are some small but nifty features we’re especially fond of. Did […]

Posted by James Lee on 19th April 2010

Keyword ROI Bidding Strategy

A quick head’s up about a special ClickSweeper feature you may have missed. Among the four automated PPC bidding strategy Clicksweeper offers is one that is especially tailored to online merchants who manage many products with different pricing and ROI goals. Keyword ROI based bidding, available for Google, Yahoo, and MSN, allows you to easily control and […]

Posted by James Lee on 12th February 2010

Content & Site-Targeted Ads on ClickSweeper

Have you written off content network ads as unprofitable and pointless? 2010 might be a good year to change your mind. Managed right, content network and site targeted ads on Google can achieve high click through and conversion rates. Let’s start off with a quick look at the three types of ads you can run through […]