Posts tagged as "Google AdWords"

Posted by admin on 13th March 2014

How to Safeguard Rank Driven Bidding

ClickSweeper introduces Target Ranks 1.5 and 2.5 for more accurate placement at lower costs As an online marketer that depends on rank (ad position on search result pages), there are times when you want to bid aggressively to get the maximum exposure, but want to avoid paying premium to be at the top. That’s why […]

Posted by admin on 24th February 2014

Digital Marketing based on Signup Quality

There are many options when it comes to ad channel selection. While I am certain that you already utilize some form of ad performance tracking, your current method falls short if it does not measure marketing ROI. One of the most commonly used key performance indicators or KPI for search marketing is cost per conversion […]

Posted by James Lee on 8th April 2011

Weekly PPC Round-up 4/8

April’s off to an interesting start for the PPC world. This week we have news — again — from Google on changes to Adwords, a humorous take on beating your competitors, and some good old strategizing to help you manage your PPC accounts. Have at it! Matt Van Wagner over at Search Engine Land starts […]

Posted by James Lee on 2nd March 2011

PPC Management Tools: Contextual Targeting

Well, Google, we have to give it to you: sometimes you come up with really awesome tools. Our newest favorite is the contextual targeting tool, located under the Reporting and Tools tab. We like it because it provides keyword suggestions that are already grouped together in proto-adgroups. For example, type in ‘composting’ and the tool […]

Posted by James Lee on 24th January 2011

Adwords Changes: Lowercase Only URLs

Here’s a quick head’s up:  Adwords has begun to enforce its new policy of lowercase only URL domains. So if your ad used capital letters in the display URL, such as: www.RedHerringMysteryBooks.com it will now be displayed as www.redherringmysterybooks.com

Posted by James Lee on 12th February 2010

Content & Site-Targeted Ads on ClickSweeper

Have you written off content network ads as unprofitable and pointless? 2010 might be a good year to change your mind. Managed right, content network and site targeted ads on Google can achieve high click through and conversion rates. Let’s start off with a quick look at the three types of ads you can run through […]

Posted by James Lee on 3rd February 2010

PPC Management Tip: Landing Pages

You probably already know that a highly relevant and user friendly landing page is key to high conversion rates and low bounce rates. It’s your first and best chance to make a good impression on a prospective client. And it plays a huge role in determining whether your prospect becomes a client. Important? You bet. At […]