Posts tagged as "Google AdWords"
April’s off to an interesting start for the PPC world. This week we have news — again — from Google on changes to Adwords, a humorous take on beating your competitors, and some good old strategizing to help you manage your PPC accounts. Have at it! Matt Van Wagner over at Search Engine Land starts […]
Well, Google, we have to give it to you: sometimes you come up with really awesome tools. Our newest favorite is the contextual targeting tool, located under the Reporting and Tools tab. We like it because it provides keyword suggestions that are already grouped together in proto-adgroups. For example, type in ‘composting’ and the tool […]
Here’s a quick head’s up: Adwords has begun to enforce its new policy of lowercase only URL domains. So if your ad used capital letters in the display URL, such as: www.RedHerringMysteryBooks.com it will now be displayed as www.redherringmysterybooks.com
Have you written off content network ads as unprofitable and pointless? 2010 might be a good year to change your mind. Managed right, content network and site targeted ads on Google can achieve high click through and conversion rates. Let’s start off with a quick look at the three types of ads you can run through […]
You probably already know that a highly relevant and user friendly landing page is key to high conversion rates and low bounce rates. It’s your first and best chance to make a good impression on a prospective client. And it plays a huge role in determining whether your prospect becomes a client. Important? You bet. At […]