Posts tagged as "Google analytics"
This is a big day for ClickSweeper. Ready for the five magical words that we think could change the way you view PPC management software forever? Fully automated analytics-based bidding. For a while, we’ve known that some of the most valuable information on PPC campaigns comes from Google Analytics. We also know from experience just how time-consuming it […]
Earlier this month, we all got a lesson in how not to brand when BP began buying PPC ads for terms related to ‘oil spill.’ As a result, plenty of people who were looking for real news about the oil spill clicked on those ads and were redirected to BP’s official take on the spill. Not exactly objective content there. […]
Google Analytics offers so much data that it can be downright overwhelming. You can get the scoop on what keyword generated what visit, how long each visitor stayed, how many pages he visited, whether he came in by paid or organic search, and even his geographical whereabouts. Whew. The good news is that the data […]