Posts tagged as "Google analytics"

Posted by admin on 13th March 2014

How to Safeguard Rank Driven Bidding

ClickSweeper introduces Target Ranks 1.5 and 2.5 for more accurate placement at lower costs As an online marketer that depends on rank (ad position on search result pages), there are times when you want to bid aggressively to get the maximum exposure, but want to avoid paying premium to be at the top. That’s why […]

Posted by admin on 24th February 2014

Digital Marketing based on Signup Quality

There are many options when it comes to ad channel selection. While I am certain that you already utilize some form of ad performance tracking, your current method falls short if it does not measure marketing ROI. One of the most commonly used key performance indicators or KPI for search marketing is cost per conversion […]

Posted by James Lee on 3rd December 2010

Experimenting on Your PPC Campaign

One of the frustrations of PPC management lies in the following set of facts: You must keep experimenting to improve performance You can’t perform true split experiments In science class, we all learned that experiments should test just one variable at a time. Unfortunately, that’s a little hard to do in the world of PPC. […]

Posted by James Lee on 20th August 2010

ClickSweeper Releases Analytics-Based Bidding Feature

This is a big day for ClickSweeper. Ready for the five magical words that we think could change the way you view PPC management software forever? Fully automated analytics-based bidding. For a while, we’ve known that some of the most valuable information on PPC campaigns comes from Google Analytics. We also know from experience just how time-consuming it […]

Posted by James Lee on 16th June 2010

Using PPC for Branding

Earlier this month, we all got a lesson in how not to brand when BP began buying PPC ads for terms related to ‘oil spill.’ As a result, plenty of people who were looking for real news about the oil spill clicked on those ads and were redirected to BP’s official take on the spill. Not exactly objective content there. […]

Posted by James Lee on 3rd May 2010

Google Analytics & Your PPC Account Keywords

Google Analytics offers so much data that it can be downright overwhelming. You can get the scoop on what keyword generated what visit, how long each visitor stayed, how many pages he visited, whether he came in by paid or organic search, and even his geographical whereabouts. Whew. The good news is that the data […]