Posts tagged as "how to"
When it comes to pay per click campaigns (PPC), everyone wants the same thing: increase sales/leads but moderate their cost per acquisition (CPA). There are various strategies out there that attempt to satisfy these criteria. All center around the adage: test adcopy and landing pages to focus your clicks, and expand your keyword list to […]
The end is nigh. Well, of Yahoo PPC, anyway. The date has been set: Saturday, October 30th, and all your Yahoo campaigns stop. If you want to continue your PPC advertising on a platform other than Google, you’ll need to migrate your Yahoo account over to Bing, stat. The bad news is that we can’t do it […]