Posts tagged as "how to"

Posted by admin on 13th March 2014

How to Safeguard Rank Driven Bidding

ClickSweeper introduces Target Ranks 1.5 and 2.5 for more accurate placement at lower costs As an online marketer that depends on rank (ad position on search result pages), there are times when you want to bid aggressively to get the maximum exposure, but want to avoid paying premium to be at the top. That’s why […]

Posted by admin on 24th February 2014

Digital Marketing based on Signup Quality

There are many options when it comes to ad channel selection. While I am certain that you already utilize some form of ad performance tracking, your current method falls short if it does not measure marketing ROI. One of the most commonly used key performance indicators or KPI for search marketing is cost per conversion […]

Posted by admin on 24th January 2011

Expert PPC Management: Increase Conversions and Safeguard CPA

When it comes to pay per click campaigns (PPC), everyone wants the same thing: increase sales/leads but moderate their cost per acquisition (CPA). There are various strategies out there that attempt to satisfy these criteria. All center around the adage: test adcopy and landing pages to focus your clicks, and expand your keyword list to […]

Posted by James Lee on 22nd October 2010

How to Migrate Your Yahoo PPC Account to Bing

The end is nigh. Well, of Yahoo PPC, anyway. The date has been set: Saturday, October 30th, and all your Yahoo campaigns stop. If you want to continue your PPC advertising on a platform other than Google, you’ll need to migrate your Yahoo account over to Bing, stat. The bad news is that we can’t do it […]