Posts tagged as "improving keyword ROI"

Posted by admin on 13th March 2014

How to Safeguard Rank Driven Bidding

ClickSweeper introduces Target Ranks 1.5 and 2.5 for more accurate placement at lower costs As an online marketer that depends on rank (ad position on search result pages), there are times when you want to bid aggressively to get the maximum exposure, but want to avoid paying premium to be at the top. That’s why […]

Posted by admin on 24th February 2014

Digital Marketing based on Signup Quality

There are many options when it comes to ad channel selection. While I am certain that you already utilize some form of ad performance tracking, your current method falls short if it does not measure marketing ROI. One of the most commonly used key performance indicators or KPI for search marketing is cost per conversion […]

Posted by James Lee on 19th April 2010

Keyword ROI Bidding Strategy

A quick head’s up about a special ClickSweeper feature you may have missed. Among the four automated PPC bidding strategy Clicksweeper offers is one that is especially tailored to online merchants who manage many products with different pricing and ROI goals. Keyword ROI based bidding, available for Google, Yahoo, and MSN, allows you to easily control and […]

Posted by James Lee on 16th December 2009

5 PPC Tips for Web Merchants & Small Businesses

Now that the Christmas rush is just about over and the January slump is looming, it’s a great time to think about getting started in pay per click advertising. E-commerce PPC marketing has the potential to be the best thing that ever happened to your business. If you know what you’re doing, it can drive […]