Posts tagged as "pay per click management"
Maybe it’s not your PPC campaign at all. If you’ve carefully researched your keywords, compiled a comprehensive list of negatives, matched up the best landing pages to your tightly organized adgroups, written killer ad copy, and the conversions still aren’t coming in, it’s time to think about other factors that could be sabotaging your profitability. (If […]
This tip might sound obvious, but we here at ClickSweeper thought we’d offer it anyway: always verify your ad ranks. Not because Google and Yahoo are untrustworthy, but because the ranks they report to you are averages, not exact figures. If you want to know how your ads are really ranking at any given point, you’ll need to spend […]
If you run a pay per click campaign, Google Analytics offers a lot of extra information that you can use to make important decisions about your ads — especially when there just isn’t a whole lot of conversion data to act on. We here at ClickSweeper find that its bounce rate and time-on-site visitor statistics […]
Everyone here at ClickSweeper hopes your pay per click campaigns are off to a good start in 2010. If you’re still in the process of tuning up your campaigns, we have a quick list of things to avoid if you want to make 2010 your best PPC year ever. If you’re just starting out or […]