Posts tagged as "pay per click management"

Posted by admin on 13th March 2014

How to Safeguard Rank Driven Bidding

ClickSweeper introduces Target Ranks 1.5 and 2.5 for more accurate placement at lower costs As an online marketer that depends on rank (ad position on search result pages), there are times when you want to bid aggressively to get the maximum exposure, but want to avoid paying premium to be at the top. That’s why […]

Posted by admin on 24th February 2014

Digital Marketing based on Signup Quality

There are many options when it comes to ad channel selection. While I am certain that you already utilize some form of ad performance tracking, your current method falls short if it does not measure marketing ROI. One of the most commonly used key performance indicators or KPI for search marketing is cost per conversion […]

Posted by James Lee on 1st September 2010

What’s wrong with my PPC campaign?

Maybe it’s not your PPC campaign at all. If you’ve carefully researched your keywords, compiled a comprehensive list of negatives, matched up the best landing pages to your tightly organized adgroups, written killer ad copy, and the conversions still aren’t coming in, it’s time to think about other factors that could be sabotaging your profitability. (If […]

Posted by James Lee on 1st June 2010

Quick PPC Tip: Check Your Ad Ranks

This tip might sound obvious, but we here at ClickSweeper thought we’d offer it anyway: always verify your ad ranks. Not because Google and Yahoo are untrustworthy, but because the ranks they report to you are averages, not exact figures. If you want to know how your ads are really ranking at any given point, you’ll need to spend […]

Posted by James Lee on 29th January 2010

Quick PPC Tip: Google Analytics

If you run a pay per click campaign, Google Analytics offers a lot of extra information that you can use to make important decisions about your ads — especially when there just isn’t a whole lot of conversion data to act on. We here at ClickSweeper find that its bounce rate and time-on-site visitor statistics […]

Posted by James Lee on 20th January 2010

Pay Per Click Mistakes to Avoid

Everyone here at ClickSweeper hopes your pay per click campaigns are off to a good start in 2010. If you’re still in the process of tuning up your campaigns, we have a quick list of things to avoid if you want to make 2010 your best PPC year ever. If you’re just starting out or […]