Posts tagged as "pay per click tips"

Posted by admin on 13th March 2014

How to Safeguard Rank Driven Bidding

ClickSweeper introduces Target Ranks 1.5 and 2.5 for more accurate placement at lower costs As an online marketer that depends on rank (ad position on search result pages), there are times when you want to bid aggressively to get the maximum exposure, but want to avoid paying premium to be at the top. That’s why […]

Posted by James Lee on 11th August 2010

When PPC is not a good fit

Like all forms of advertising, pay per click has its limitations. We here at ClickSweeper have been in pay per click for a while, and we’ve seen all types of businesses try their hand at PPC. Some have succeeded, others have not. In the interest of making your online marketing efforts as successful as possible, we’re going to […]

Posted by James Lee on 17th March 2010

PPC Management Tip: All About Negative Keywords

Fact: you can run a PPC campaign without ever using a single negative keyword.  But you can run a much better one if you do. A well-chosen set of negative keywords can lower your costs, improve the quality and conversion rates of your clicks, and improve your brand image. (Naturally, we recommend using PPC management software for optimal […]

Posted by James Lee on 20th January 2010

Pay Per Click Mistakes to Avoid

Everyone here at ClickSweeper hopes your pay per click campaigns are off to a good start in 2010. If you’re still in the process of tuning up your campaigns, we have a quick list of things to avoid if you want to make 2010 your best PPC year ever. If you’re just starting out or […]