Posts tagged as "PPC"

Posted by admin on 13th March 2014

How to Safeguard Rank Driven Bidding

ClickSweeper introduces Target Ranks 1.5 and 2.5 for more accurate placement at lower costs As an online marketer that depends on rank (ad position on search result pages), there are times when you want to bid aggressively to get the maximum exposure, but want to avoid paying premium to be at the top. That’s why […]

Posted by admin on 24th February 2014

Digital Marketing based on Signup Quality

There are many options when it comes to ad channel selection. While I am certain that you already utilize some form of ad performance tracking, your current method falls short if it does not measure marketing ROI. One of the most commonly used key performance indicators or KPI for search marketing is cost per conversion […]

Posted by Chris on 31st May 2011

3 Reasons Why Paid Search is Essential

Performance, performance, performance. Unless a large rock has been fallen on your router (don’t try that at home), most of you have noticed that there has been an increasing buzz surrounding social media and mobile marketing over that past year or two. Needless to say, we in the PPC world haven’t been deaf to it […]

Posted by James Lee on 28th December 2009

5 Key Advantages of PPC Advertising

Earlier in December, the ClickSweeper team followed the debate over at WebProNews about the benefits of PPC (pay per click advertising) vs. SEO (search engine optimization). Some interesting arguments came up in favor of PPC that we’d like to share with you if you’re considering pay per click advertising for your business. 1. Traffic — […]