Posts tagged as "ppc ad management"

Posted by admin on 13th March 2014

How to Safeguard Rank Driven Bidding

ClickSweeper introduces Target Ranks 1.5 and 2.5 for more accurate placement at lower costs As an online marketer that depends on rank (ad position on search result pages), there are times when you want to bid aggressively to get the maximum exposure, but want to avoid paying premium to be at the top. That’s why […]

Posted by admin on 24th February 2014

Digital Marketing based on Signup Quality

There are many options when it comes to ad channel selection. While I am certain that you already utilize some form of ad performance tracking, your current method falls short if it does not measure marketing ROI. One of the most commonly used key performance indicators or KPI for search marketing is cost per conversion […]

Posted by James Lee on 1st May 2012

How to get the most from Ad Copy Testing

If you want to develop pay per click ad copy that delivers results, a sound testing strategy that compares the performance of multiple ad copy versions is essential. However, when setting out to evaluate or test different ad copy versions, it is also important to understand ad serving methodology as this can dramatically affect your […]

Posted by James Lee on 9th March 2011

6 Ways to Measure PPC Ad Performance

Never forget that your ads are the most visible part of your PPC campaign. They are often overlooked in favor of keyword lists and bid management, but they shouldn’t be. Part of the problem is that the available tools to measure and manage your ads are not located in one convenient location. However, don’t let […]

Posted by James Lee on 4th March 2011

PPC Weekly Roundup 3/4

Welcome to this week’s PPC management roundup. Was it us, or were there a lot of PPC management articles this week? Maybe spring puts people in the mood to clean up their advertising. Whatever it is, we like it.  Here are some of the gems we’ve come across this week. First of all, two really […]

Posted by James Lee on 28th July 2010

New ClickSweeper Feature: Zero-Navigation Ad Copying

We here at ClickSweeper are inclined to judge PPC management software by how much time and money it actually saves us. We’re always looking for ways to make ClickSweeper smarter and more efficient, and this time we’ve added a feature that will make a real difference for your ad management:  zero-navigation ad copying. (And no copying […]