Posts tagged as "PPC campaign management"

Posted by James Lee on 14th July 2014

Optimize PPC with integrated lead intelligence

One of the biggest challenges for today‚Äôs search marketer is to determine the best performing campaigns and campaign elements and then use that information to optimize marketing efforts to increase sales and improve marketing efficiencies. Improving your campaign performance means more conversions and sales. Improving marketing efficiencies means you can do more, like take on […]

Posted by James Lee on 3rd May 2010

Google Analytics & Your PPC Account Keywords

Google Analytics offers so much data that it can be downright overwhelming. You can get the scoop on what keyword generated what visit, how long each visitor stayed, how many pages he visited, whether he came in by paid or organic search, and even his geographical whereabouts. Whew. The good news is that the data […]