Posts tagged as "PPC campaign management"
One of the biggest challenges for today’s search marketer is to determine the best performing campaigns and campaign elements and then use that information to optimize marketing efforts to increase sales and improve marketing efficiencies. Improving your campaign performance means more conversions and sales. Improving marketing efficiencies means you can do more, like take on […]
Google Analytics offers so much data that it can be downright overwhelming. You can get the scoop on what keyword generated what visit, how long each visitor stayed, how many pages he visited, whether he came in by paid or organic search, and even his geographical whereabouts. Whew. The good news is that the data […]