Posts tagged as "ppc conversion"

Posted by James Lee on 15th May 2014

Your conversion data may be misleading you.

Ideally your lead management system should also be able to track search marketing related information such as campaign, ad type, ad copy and keyword.

Some, but not all, lead management systems track this level of lead source detail for search engine marketing. Ideally, your lead management system is integrated with your pay per click management system giving you automated keyword bidding; the highest level of search marketing automation.