Posts tagged as "ppc for branding"

Posted by James Lee on 25th June 2010

PPC: More than Just Advertising

PPC advertising, despite its name, isn’t all about advertising. In fact, a focused and well-managed PPC campaign comes with multiple — and sometimes surprising — benefits for businesses. Here are our top reasons why PPC can be a great tool to grow your business. 1. Highly directed traffic. If you’re a small business, you really want your advertising […]

Posted by James Lee on 16th June 2010

Using PPC for Branding

Earlier this month, we all got a lesson in how not to brand when BP began buying PPC ads for terms related to ‘oil spill.’ As a result, plenty of people who were looking for real news about the oil spill clicked on those ads and were redirected to BP’s official take on the spill. Not exactly objective content there. […]