Posts tagged as "ppc management"

Posted by James Lee on 10th September 2014

Keyword bidding strategies for the seasonal business can be tricky

When conversion cost is a primary consideration in selecting your bidding strategy, ROI based bidding tends to be one of the most popular approaches. This strategy can be extremely effective but there are a few pitfalls to avoid particularly if your business is seasonal and you utilize seasonal keywords. With the holiday shopping season just […]

Posted by admin on 13th March 2014

How to Safeguard Rank Driven Bidding

ClickSweeper introduces Target Ranks 1.5 and 2.5 for more accurate placement at lower costs As an online marketer that depends on rank (ad position on search result pages), there are times when you want to bid aggressively to get the maximum exposure, but want to avoid paying premium to be at the top. That’s why […]

Posted by admin on 24th February 2014

Digital Marketing based on Signup Quality

There are many options when it comes to ad channel selection. While I am certain that you already utilize some form of ad performance tracking, your current method falls short if it does not measure marketing ROI. One of the most commonly used key performance indicators or KPI for search marketing is cost per conversion […]

Posted by admin on 11th June 2012

3 keys to improved PPC profitability

Do you manage sponsored search ads but find it increasingly difficult to keep up with the latest tools and trends? Are you spending hours and hours poring over data to improve conversion rates only to see minimal improvements? If you answered yes, read below to find our tips on how you can improve PPC performance […]

Posted by James Lee on 15th April 2011

Weekly PPC Round-up 4/15

Welcome to this week’s cream-of-the-crop PPC management articles. Is it us, or does it get harder to narrow them down every week? We have some great articles lined up for you on product listing ads (a.k.a. PLAs), AdCenter’s new quality score-type-thing, how to ramp down (or up) spend, and more. Read on! Shawn Livengood over […]

Posted by James Lee on 8th April 2011

Weekly PPC Round-up 4/8

April’s off to an interesting start for the PPC world. This week we have news — again — from Google on changes to Adwords, a humorous take on beating your competitors, and some good old strategizing to help you manage your PPC accounts. Have at it! Matt Van Wagner over at Search Engine Land starts […]

Posted by James Lee on 1st April 2011

PPC Weekly Roundup 4/1

We figured that you’re probably already tired of lame April Fool’s Day jokes by now, so no jokes, just a great lineup of the freshest and hottest PPC news in the industry. Big changes lie ahead for all of us — thanks for keeping us on our toes, Google! Whatever else it is, the world of PPC […]

Posted by James Lee on 25th March 2011

Weekly PPC Management Roundup 3/25

Welcome back to another round of our cream-of-the-crop PPC management article round-up. This week brings some especially juicy articles to the table on new location targeting options, broad match modifier, sitelinks, and the much dreaded Google slap. (Not to be confused with the even deadlier Google ban.)  Read on for pro tips and tricks! Search Engine Land’s Mona […]

Posted by James Lee on 11th March 2011

PPC Management Weekly Round-up 3/11

Good morning, and welcome to this week’s round-up of interesting, informative, or just plain good to know information about the PPC world. There’s a little news about MSN AdCenter, a common Adwords mistake to avoid, legal news on trademarks in PPC ads, and the latest eyetracking report. Go get ’em! First off, a nice little […]

Posted by James Lee on 25th February 2011

PPC Management Weekly Roundup 2/25

Brr! It’s cold in the Bay Area this Friday (rumors of sea level snow have been circulating this whole week), but the world of PPC marches gamely onward. We have a juicy PPC management round-up for you this week with articles about mobile PPC, testing, landing pages, and more. Read on and take action! First, […]