Posts tagged as "PPC management software"
Welcome back for this week’s PPC management round-up. We’ve got a good mix of articles for you today, including some in-depth technical ones on using Excel for PPC and lowering CPA, and some more general interest ones on different Google bid strategies, negatives, and more. Read on for the best of this week’s PPC articles! [...]
Welcome to this week’s cream-of-the-crop PPC management articles. Is it us, or does it get harder to narrow them down every week? We have some great articles lined up for you on product listing ads (a.k.a. PLAs), AdCenter’s new quality score-type-thing, how to ramp down (or up) spend, and more. Read on! Shawn Livengood over [...]
We’ve been working hard to improve ClickSweeper’s trend reporting, and we’re pleased to announce that the new trend graphs are now live in your account. (Just head over to the reports tab; they’ll be the first thing you see.) We wanted to make it easier and faster for you to evaluate your account performance with clean, [...]
Brr! It’s cold in the Bay Area this Friday (rumors of sea level snow have been circulating this whole week), but the world of PPC marches gamely onward. We have a juicy PPC management round-up for you this week with articles about mobile PPC, testing, landing pages, and more. Read on and take action! First, [...]
It was time. This week we gave the old reporting system the boot and replaced it with a new system that combines flexibility, usefulness, and power. Awesomeness, even. Meet the new ClickSweeper report: it’s packed with the data features you’ve asked for, an intuitive layout, and just about every customization we could think of. [...]
Go ahead, make them cringe a little. You have the right to know exactly what you’re getting before signing up with a PPC management software provider. It’s a matter of figuring out what you need in software — and then asking the right questions to get beyond the hype and the pretty website. 1. Which [...]
You asked for it, and here it is: a shiny new ClickSweeper feature that will make it a whole lot easier and faster to add negatives, either to a single adgroup or a campaign. You won’t have to copy and paste more than once. Honest. Here’s a quick screenshot. As usual, we use drop down [...]