Posts tagged as "PPC management software"
ClickSweeper Releases Analytics-Based Bidding Feature
This is a big day for ClickSweeper. Ready for the five magical words that we think could change the way you view PPC management software forever?
Fully automated analytics-based bidding.
For a while, we’ve known that some of the most valuable information on PPC campaigns comes from Google Analytics. We also know from experience just how time-consuming it is to [...]
SES San Francisco Countdown
SES (Search Engine Strategies) San Francisco 2010 kicks off next Tuesday, August 17. We here at ClickSweeper are all ready to go — flyers, booth, and enthusiastic staff included! We’re going to be announcing a really awesome new feature for our PPC management software that we think may just change the way you do PPC forever. We [...]
When PPC is not a good fit
Like all forms of advertising, pay per click has its limitations. We here at ClickSweeper have been in pay per click for a while, and we’ve seen all types of businesses try their hand at PPC. Some have succeeded, others have not. In the interest of making your online marketing efforts as successful as possible, we’re going to [...]
Reorganizing Your AdGroups
If just the thought of reorganizing your adgroups strikes terror into your heart, you know you’re overdue for a massive overhaul of your current PPC organization.The reorganization process takes some time and thought, but it’s well worth it. If your adgroups are poorly grouped or not grouped at all, they’re costing you your keyword and account quality scores, your clickthrough [...]
A Guide to Common Acronyms
If you’re just getting into PPC — pay per click, that is — you might find yourself a little lost in all the acronyms being thrown about. Here at ClickSweeper, we’ve assembled a friendly guide to common acronyms you’re likely to encounter as you delve into PPC.
CPC: cost per click. The CPC refers to the dollar [...]
New ClickSweeper Feature: Cross-Engine Keyword Addition
We’re excited to launch a new time-saving feature that makes improving and synchronizing your campaigns across multiple vendors faster and easier. Now you can add keywords across Google and MSN through ClickSweeper with minimal navigation.
Simply log in, click the keywords tab, and select the ‘Add keywords’ button. An editor will pop up in which you can [...]
PPC Management: Building Trust on Your Landing Page
When it comes to PPC management, your landing page is a critical (if often neglected) component. The click is just the beginning; the landing page is what determines whether your visitors convert or bounce. Although there are many reasons why visitors bounce, one key issue is trust. If you can’t establish your trustworthiness in under ten seconds, your visitor [...]
PPC: More than Just Advertising
PPC advertising, despite its name, isn’t all about advertising. In fact, a focused and well-managed PPC campaign comes with multiple — and sometimes surprising — benefits for businesses. Here are our top reasons why PPC can be a great tool to grow your business.
1. Highly directed traffic. If you’re a small business, you really want your advertising dollars [...]