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Posts tagged as "PPC management software"

Posted by admin on 13th March 2014

How to Safeguard Rank Driven Bidding

ClickSweeper introduces Target Ranks 1.5 and 2.5 for more accurate placement at lower costs As an online marketer that depends on rank (ad position on search result pages), there are times when you want to bid aggressively to get the maximum exposure, but want to avoid paying premium to be at the top. That’s why [...]

Posted by admin on 24th February 2014

Digital Marketing based on Signup Quality

There are many options when it comes to ad channel selection. While I am certain that you already utilize some form of ad performance tracking, your current method falls short if it does not measure marketing ROI. One of the most commonly used key performance indicators or KPI for search marketing is cost per conversion [...]

Posted by James Lee on 6th May 2011

Weekly PPC Round-up 5/6

Welcome back for this week’s PPC management round-up. We’ve got a good mix of articles for you today, including some in-depth technical ones on using Excel for PPC and lowering CPA, and some more general interest ones on different Google bid strategies, negatives, and more. Read on for the best of this week’s PPC articles! [...]

Posted by James Lee on 29th April 2011

PPC weekly roundup 4/29

Welcome to this week’s weekly PPC management round-up. Can you believe it’s almost May? This year has brought a lot of changes to the PPC world already, and we bet Google has some more tricks up its sleeve. No surprises this week, though. Just some good, need-to-know info on quality score, building lifetime customer value [...]

Posted by James Lee on 15th April 2011

Weekly PPC Round-up 4/15

Welcome to this week’s cream-of-the-crop PPC management articles. Is it us, or does it get harder to narrow them down every week? We have some great articles lined up for you on product listing ads (a.k.a. PLAs), AdCenter’s new quality score-type-thing, how to ramp down (or up) spend, and more. Read on! Shawn Livengood over [...]

Posted by James Lee on 1st April 2011

PPC Weekly Roundup 4/1

We figured that you’re probably already tired of lame April Fool’s Day jokes by now, so no jokes, just a great lineup of the freshest and hottest PPC news in the industry. Big changes lie ahead for all of us — thanks for keeping us on our toes, Google! Whatever else it is, the world of PPC [...]

Posted by James Lee on 18th March 2011

Updated Feature: ClickSweeper Trend Graphs

We’ve been working hard to improve ClickSweeper’s trend reporting, and we’re pleased to announce that the new trend graphs are now live in your account. (Just head over to the reports tab; they’ll be the first thing you see.) We wanted to make it easier and faster for you to evaluate your account performance with clean, [...]

Posted by James Lee on 25th February 2011

PPC Management Weekly Roundup 2/25

Brr! It’s cold in the Bay Area this Friday (rumors of sea level snow have been circulating this whole week), but the world of PPC marches gamely onward. We have a juicy PPC management round-up for you this week with articles about mobile PPC, testing, landing pages, and more. Read on and take action! First, [...]

Posted by James Lee on 16th February 2011

ClickSweeper Update: Shiny New Reporting System

It was time. This week we gave the old reporting system the boot and replaced it with a new system that combines flexibility, usefulness, and power. Awesomeness, even.   Meet the new ClickSweeper report: it’s packed with the data features you’ve asked for, an intuitive layout, and just about every customization we could think of. [...]

Posted by James Lee on 9th February 2011

6 Tough Questions to Ask PPC Software Vendors

Go ahead, make them cringe a little. You have the right to know exactly what you’re getting before signing up with a PPC management software provider. It’s a matter of figuring out what you need in software — and then asking the right questions to get beyond the hype and the pretty website. 1. Which [...]