Posts tagged as "ppc optimization"

Posted by James Lee on 14th July 2014

Optimize PPC with integrated lead intelligence

One of the biggest challenges for today‚Äôs search marketer is to determine the best performing campaigns and campaign elements and then use that information to optimize marketing efforts to increase sales and improve marketing efficiencies. Improving your campaign performance means more conversions and sales. Improving marketing efficiencies means you can do more, like take on […]

Posted by James Lee on 6th May 2014

How to justify SEM ad spend to your boss

Of course, the number one job of a SEM manager is to develop killer campaigns and optimize marketing ROI. But we know in the real world, you are often tasked with justifying your ad spend to your CEO and senior management who often do not have a background in SEM or online marketing. Particularly if […]