Posts tagged as "PPC tips"
We all make them. The keywords we didn’t research properly that proceeded to generate completely irrelevant clicks, the adgroups we left disorganized because we couldn’t be bothered to fix them, the keywords that should have been paused long ago. However, tired old cliches aside, mistakes can be highly instructive. Just make them early, learn from […]
You have plenty of options for your PPC campaigns. But unless you fiddle with settings, each new campaign has both search and display components running on the same budget. Why might this be a bad idea?
Pair Adwords reporting with Google Analytics, and you have a pretty good way to tell when things are going wrong. Knowing what to do about them, however, is a whole ‘nother story. But good PPC management means staying on top of every aspect of your campaign and being proactive about addressing problems. We’ll be looking at […]
Maybe it’s not your PPC campaign at all. If you’ve carefully researched your keywords, compiled a comprehensive list of negatives, matched up the best landing pages to your tightly organized adgroups, written killer ad copy, and the conversions still aren’t coming in, it’s time to think about other factors that could be sabotaging your profitability. (If […]
Like all forms of advertising, pay per click has its limitations. We here at ClickSweeper have been in pay per click for a while, and we’ve seen all types of businesses try their hand at PPC. Some have succeeded, others have not. In the interest of making your online marketing efforts as successful as possible, we’re going to […]
With 70% or more of the total US search share, Google is the indisputed king of search engines. If you run PPC advertising on Google, you might well wonder why anyone would bother with ads on Yahoo and Bing. After all, Google PPC advertising is probably taking up most of your budget and time already, so why […]
So you’ve put in your hours writing killer ad copy, creating highly targeted adgroups, and compiling the best set of keywords ever. Why isn’t your conversion rate shooting up already? Your campaign may be stupendously good (especially if you use our PPC management software!) but if your landing pages aren’t, you might be losing precious conversions. Unfortunately, we spend […]