Posts tagged as "PPC tips"

Posted by admin on 13th March 2014

How to Safeguard Rank Driven Bidding

ClickSweeper introduces Target Ranks 1.5 and 2.5 for more accurate placement at lower costs As an online marketer that depends on rank (ad position on search result pages), there are times when you want to bid aggressively to get the maximum exposure, but want to avoid paying premium to be at the top. That’s why […]

Posted by James Lee on 18th February 2011

PPC Management Weekly Round-up 2/18

Welcome to this week’s PPC round-up of fresh new articles on pay per click advertising. You’ll find interesting opinion pieces on the SEO/PPC relationship, advice for using dynamic keyword insertion on Bing, and more. Keep reading for pro tips and opinions. First, two eye-opening articles from Search Engine Watch. The first, by Alex Cohen, proposes […]

Posted by James Lee on 24th November 2010

Benefiting From Your PPC Mistakes

We all make them. The keywords we didn’t research properly that proceeded to generate completely irrelevant clicks, the adgroups we left disorganized because we couldn’t be bothered to fix them, the keywords that should have been paused long ago. However, tired old cliches aside, mistakes can be highly instructive. Just make them early, learn from […]

Posted by James Lee on 15th October 2010

Quick PPC Management Tip: Create Separate Search & Display Campaigns

You have plenty of options for your PPC campaigns. But unless you fiddle with settings, each new campaign has both search and display components running on the same budget. Why might this be a bad idea?

Posted by James Lee on 27th September 2010

Troubleshooting Your PPC Campaigns, Part 1

Pair Adwords reporting with Google Analytics, and you have a pretty good way to tell when things are going wrong. Knowing what to do about them, however, is a whole ‘nother story. But good PPC management means staying on top of every aspect of your campaign and being proactive about addressing problems. We’ll be looking at […]

Posted by James Lee on 1st September 2010

What’s wrong with my PPC campaign?

Maybe it’s not your PPC campaign at all. If you’ve carefully researched your keywords, compiled a comprehensive list of negatives, matched up the best landing pages to your tightly organized adgroups, written killer ad copy, and the conversions still aren’t coming in, it’s time to think about other factors that could be sabotaging your profitability. (If […]

Posted by James Lee on 11th August 2010

When PPC is not a good fit

Like all forms of advertising, pay per click has its limitations. We here at ClickSweeper have been in pay per click for a while, and we’ve seen all types of businesses try their hand at PPC. Some have succeeded, others have not. In the interest of making your online marketing efforts as successful as possible, we’re going to […]

Posted by James Lee on 21st June 2010

PPC Management Tips: Why Bother with Bing & Yahoo

With 70% or more of the total US search share, Google is the indisputed king of search engines. If you run PPC advertising on Google, you might well wonder why anyone would bother with ads on Yahoo and Bing. After all, Google PPC advertising is probably taking up most of your budget and time already, so why […]

Posted by James Lee on 29th March 2010

Raising Your Keyword Quality Scores

Keyword quality score is important in PPC management. Actually, that’s an understatement. It plays the major role in determining how much your first page bids are, what keywords you’re eligible to show ads for, and how often. Neglecting those little numbers assigned to each of your keywords just isn’t a good idea. If you’ve noticed that your quality […]

Posted by James Lee on 24th February 2010

Quick PPC Tips: Evaluate Your Landing Page

So you’ve put in your hours writing killer ad copy, creating highly targeted adgroups, and compiling the best set of keywords ever. Why isn’t your conversion rate shooting up already? Your campaign may be stupendously good (especially if you use our PPC management software!) but if your landing pages aren’t, you might be losing precious conversions. Unfortunately, we spend […]