Posts tagged as "rank driven bidding"

Posted by James Lee on 10th September 2014

Keyword bidding strategies for the seasonal business can be tricky

When conversion cost is a primary consideration in selecting your bidding strategy, ROI based bidding tends to be one of the most popular approaches. This strategy can be extremely effective but there are a few pitfalls to avoid particularly if your business is seasonal and you utilize seasonal keywords. With the holiday shopping season just […]