Posts tagged as "SEM integration"

Posted by admin on 5th May 2014

Digital Marketing Optimization without the Hassle

Varazo is a search engine marketing agency. One of our goals is to be innovative leaders in our field. With that goal in mind we have developed SEM Integration which integrates the services of our own PPC Management, and Lead Management software; the first solution of its kind. Here’s how it works. The goal of […]

Posted by admin on 3rd April 2014

Search tops Lead Generation. Does it top Sales?

In a recent published study by Bizible (article), as well as many other reports, it’s stated that online search advertising generates the most leads in 9 of 10 industries. But the question remains; does search generate sales as well as lead generation? The answer lies in the ability to track leads from their source. Once […]

Posted by admin on 24th February 2014

Digital Marketing based on Signup Quality

There are many options when it comes to ad channel selection. While I am certain that you already utilize some form of ad performance tracking, your current method falls short if it does not measure marketing ROI. One of the most commonly used key performance indicators or KPI for search marketing is cost per conversion […]