Posts tagged as "sem spend"

Posted by James Lee on 6th May 2014

How to justify SEM ad spend to your boss

Of course, the number one job of a SEM manager is to develop killer campaigns and optimize marketing ROI. But we know in the real world, you are often tasked with justifying your ad spend to your CEO and senior management who often do not have a background in SEM or online marketing. Particularly if […]