Posts tagged as "SEO"

Posted by admin on 24th February 2014

Digital Marketing based on Signup Quality

There are many options when it comes to ad channel selection. While I am certain that you already utilize some form of ad performance tracking, your current method falls short if it does not measure marketing ROI. One of the most commonly used key performance indicators or KPI for search marketing is cost per conversion […]

Posted by James Lee on 28th December 2009

5 Key Advantages of PPC Advertising

Earlier in December, the ClickSweeper team followed the debate over at WebProNews about the benefits of PPC (pay per click advertising) vs. SEO (search engine optimization). Some interesting arguments came up in favor of PPC that we’d like to share with you if you’re considering pay per click advertising for your business. 1. Traffic — […]